Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
PAUL is in the top 8% of brands
Sample of brands in the same percentile
See what factors influence PAUL performance in the United States and how they change over time
See what factors influence PAUL performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of PAUL' competitors in the United States
An analysis of PAUL' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing competitive strength and customer preference in the industry.
PAUL's market performance is at the 92nd percentile, indicating a leading position in the Cafe & Restaurants industry in the United States. This means PAUL outperforms 92% of its competitors. Its performance peers include Buzzy’s Pizzeria, Hibachi Grill Buffet LLC, Heffer BBQ, Esnaf, Pizzeria Vesuvio, and Sicilian Pizza & Pasta.
Customer satisfaction reflects brand perception and loyalty, impacting retention and revenue. Tracking CSAT helps identify areas for service improvement.
Overall customer satisfaction for PAUL is 41%, a decrease of 15.6 percentage points year-over-year. The District of Columbia shows the highest satisfaction at 65% with a 4.7 percentage points increase. Virginia has 55% with a 14.2 percentage points decrease and Florida has 34% with a 0.7 percentage points decrease, indicating regional variations in customer experience.
Outlet count indicates brand reach and market presence. Growth in outlet numbers suggests expansion and increased accessibility for customers.
PAUL has one outlet each in Florida, Virginia, and the District of Columbia. There is no growth value reported for number of outlets in all states. This shows a limited but consistent presence across these three locations.
Identifying top competitors by cross-visitation reveals direct rivals and shared customer base, informing competitive strategies and marketing efforts.
PAUL's top competitors based on cross-visitation are McDonald's and Olive Garden Italian Restaurant, both at 13.04%, followed by Chili's Grill & Bar at 8.70%. Morning Glory and La Birra Bar (Burgers) share 4.35%. This indicates that customers who visit PAUL also frequently visit these establishments.
Analyzing traffic workload by hour helps optimize staffing, manage resources, and tailor promotions to match peak and off-peak periods.
Traffic workload at PAUL increases steadily from 7:00 AM, peaking between 12:00 PM and 2:00 PM with values around 60%. There is a decline in traffic from 3:00 PM to 6:00 PM, with minimal activity after 8:00 PM. This suggests lunch hours are the busiest, and the restaurant is likely closed or has minimal activity late in the evening.
Understanding consumer segments by gender and generation informs targeted marketing, product development, and positioning strategies to maximize engagement.
Women show affinity of 82%, under-indexing compared to the average. Men show affinity of 116%, indicating over-representation. Gen X shows affinity of 118%, while Gen Y and Gen Z show affinity of 71% and 78%, respectively. This shows PAUL having high affinity among men and Gen X.