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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Omusubi is in the top 10% of brands
Sample of brands in the same percentile
See what factors influence Omusubi performance in the United States and how they change over time
See what factors influence Omusubi performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Omusubi' competitors in the United States
An analysis of Omusubi' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Omusubi's market performance is leading with a percentile of 90, placing it in the top 10% of brands. This indicates a strong market position relative to competitors like Gus's Carry Out, Koon Thai Kitchen, Oakshire, Railcar Modern American Kitchen, Mason's on Main, and Piece of Cake Inc.
Customer satisfaction reflects brand perception and loyalty, impacting repeat business and long-term growth.
Omusubi's overall customer satisfaction is strong at 88%, a significant increase of 12 percentage points year-over-year. In New York, customer satisfaction is 87%, with a growth of 7.9 percentage points, demonstrating a positive trend in customer perception.
Average check indicates customer spending per visit, crucial for revenue optimization and profitability analysis.
Omusubi's overall average check is 5.9 USD, a decrease of 57.7% year-over-year. In New York, the average check is 5.5 USD, with no growth. This indicates a need to analyze pricing strategies and customer spending behavior.
Number of outlets indicates brand reach and expansion, reflecting market presence and growth strategy.
Omusubi has a limited number of outlets, with one location in New York and one in New Jersey. This suggests a focused or early-stage expansion strategy, with opportunities for further growth in the United States.
Competitor analysis helps identify market rivals and understand competitive dynamics, informing strategic positioning.
Omusubi's top competitors based on customer cross-visitation include Kopitiam, Chubby Crab - Asian Wok & Cajun Kitchen, Nan Xiang Express, LongHorn Steakhouse, and Popeyes Louisiana Kitchen, each with a cross-visitation rate of 3.57%. This highlights the competitive landscape and customer preferences.
Understanding traffic workload by hours helps optimize staffing, manage resources, and improve customer experience.
Omusubi's peak traffic workload occurs between 12 PM and 1 PM, with a high of 78.86%. Traffic starts to increase at 8 AM, peaks during lunch hours, and gradually decreases throughout the afternoon and evening. This data supports operational adjustments to meet customer demand effectively.
Analyzing consumer segments by gender and generation helps target marketing efforts for maximum impact and ROI.
Omusubi has a high affinity index for women (109), suggesting this gender is overrepresented among its customers. The brand also has a high affinity index for Gen Y (199), indicating a strong connection with this generational group. This provides insights for tailoring marketing messages and offerings.