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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Old Man Pho is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Old Man Pho performance in the Australia and how they change over time
See what factors influence Old Man Pho performance in the Australia and how they change over time
Available by subscription
Available by subscription
An analysis of Old Man Pho' competitors in the Australia
An analysis of Old Man Pho' competitors in the Australia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Old Man Pho holds a leading market position with a percentile of 98, placing it in the top 2% of brands. This indicates strong customer preference compared to its peers. Other brands within a similar range include The Little Lebanon Joondanna, Yogurberry, Ricks Garage, Kebabs at Lonsdale, Chulho and 2773 Cafe, all at the same 98th percentile.
Customer Satisfaction (CSAT) reflects customer happiness, directly impacting loyalty and brand reputation. High CSAT correlates with repeat business.
Old Man Pho's overall CSAT is 65%, a 1.5 percentage point increase year-over-year. Victoria shows a CSAT of 65%. The CSAT trend indicates fluctuations, with a high in June 2025 (69.84%) and a low in May 2025 (53.13%), suggesting areas for improvement in maintaining consistent satisfaction.
Average Check (Avg Check) reveals spending per customer, crucial for revenue forecasting and understanding pricing effectiveness.
Old Man Pho's overall average check is 20.70 AUD, reflecting a year-over-year decrease of 18.30%. Victoria mirrors this average. Fluctuations in monthly average check, ranging from 16.15 AUD in April to 22.94 AUD in May, may indicate the need for pricing or promotional adjustments.
Number of Outlets indicates brand reach and expansion, reflecting growth strategy and market penetration within the Cafe & Restaurants industry.
Old Man Pho has 14 outlets located in Victoria, showing 100% coverage within stated data. Further data would be needed to determine overall saturation for the brand.
Competitor analysis identifies key rivals and customer overlap, crucial for strategic positioning and gaining a competitive edge.
The top competitors for Old Man Pho, based on customer cross-visitation, include China Bar and Guzman y Gomez (both at 8.70%), followed by Domino's Pizza (8.70%), Roll'd (6.52%), and Schnitz (6.52%). This shows considerable overlap of customers with these brands.
Traffic Workload reveals peak hours and customer flow, crucial for staffing optimization and enhancing customer experience during busy periods.
Old Man Pho experiences peak traffic between 12 PM and 2 PM, with approximately 60% workload. Traffic starts picking up around 10 AM, remains high through 6 PM, then declines significantly after 8 PM, indicating the need for resource alignment with peak hours.
Consumer Segments (Gender, Generation) refine audience understanding, enabling targeted campaigns and personalized offers for maximum ROI.
Old Man Pho has a higher affinity with women (index of 121) and Gen Z (index of 350). Men are under-indexed (84), as well as Gen Y (83). This suggests that Old Man Pho may appeal more strongly to female and younger demographics.