Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Ocean Basket is in the top 4% of brands
Sample of brands in the same percentile
See what factors influence Ocean Basket performance in the Zimbabwe and how they change over time
See what factors influence Ocean Basket performance in the Zimbabwe and how they change over time
Available by subscription
Available by subscription
An analysis of Ocean Basket' competitors in the Zimbabwe
An analysis of Ocean Basket' competitors in the Zimbabwe
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's foot traffic share, reflecting competitive strength and customer preference in the Cafe & Restaurants industry.
Ocean Basket's market performance percentile is 96, making it a leading brand. This high percentile means Ocean Basket captures a significant share of customer visits compared to its competitors in Zimbabwe. Its performance peers include Chicken Inn Takawira / Kaymarks, Belgrado Restaurant and Cocktail Bar, Salt Zimbabwe, Chicken Inn Tynwald Complex, Cafe Nush Avondale, Chicken Inn Mvuma.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, directly impacting revenue and long-term business growth.
Ocean Basket's overall customer satisfaction is 96%, which decreased by 2.5 percentage points compared to the previous year. In Harare, the CSAT also reached 96%, declining by 2.5 percentage points. This indicates generally positive but slightly declining customer sentiment, warranting investigation into the causes of the decrease.
Outlet count indicates the brand's physical presence, influencing market reach, brand visibility, and potential customer access.
Ocean Basket has 2 outlets in Harare. This indicates a limited but established presence in the state, pointing towards focused operations.
Competitor analysis is crucial for understanding market dynamics, identifying threats and opportunities, and refining competitive strategies.
Ocean Basket's customers also visit KFC (14.29%), Salt Zimbabwe (14.29%), RocoMamas (14.29%), Saints 'n' Sinners (14.29%) and Enny's fast foods (7.14%). This overlap suggests these brands compete for the same customer base. KFC has the greatest share of customer visits, which can be seen as the most important competitor.
Traffic workload by hour shows peak operational times, enabling efficient staffing, resource allocation, and service optimization.
Ocean Basket experiences peak traffic workload between 11:00 and 21:00, with the highest traffic around 19:00 (60.36%). There is no workload at night. Businesses need to ensure proper staffing and inventory during peak hours to meet customer demand.