Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Nespresso is in the top 6% of brands
Sample of brands in the same percentile
See what factors influence Nespresso performance in the Portugal and how they change over time
See what factors influence Nespresso performance in the Portugal and how they change over time
Available by subscription
Available by subscription
An analysis of Nespresso' competitors in the Portugal
An analysis of Nespresso' competitors in the Portugal
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Nespresso in Portugal has a market performance percentile of 94, indicating a leading position within the Cafe & Restaurants industry. This high percentile means Nespresso captures a significant share of customer traffic. Performance peers in a similar percentile range include Três Coroas, Jamie Oliver's Pizzeria, Marcelino Pão & Vinho, Churrasqueira Moura, Celeste, and The Red Car American 50'.
Customer satisfaction reflects brand perception, impacting loyalty and growth. High CSAT scores are essential for retaining customers and attracting new ones.
Nespresso in Portugal shows strong customer satisfaction, with an overall CSAT of 89%, a significant increase of 16.2 percentage points year-over-year. Notably, Lisbon exhibits a CSAT of 95%, reflecting exceptionally positive customer experiences in that county. The overall trend shows a stable CSAT score around 90.48% from April to June 2025.
Outlet count indicates market presence and accessibility. Expansion can drive revenue, while strategic location optimizes market coverage and customer convenience.
Nespresso has a total of 24 outlets in Portugal. Lisbon leads with 11 outlets, followed by Porto with 4. Aveiro and Braga each have 2 outlets, with Faro, Vila Real, Viana do Castelo, Setúbal, Viseu and Leiria all having 1 outlet each. This distribution highlights Nespresso's stronger presence in Lisbon.
Competitor analysis identifies key rivals and customer overlap. It informs competitive strategies and highlights opportunities for differentiation and market share growth.
Nespresso's top competitors in Portugal, based on cross-visitation data, include McDonald's, Burger King, Sakura and Solar dos Pachedos. This indicates that customers who visit Nespresso also frequent these establishments, with a cross-visitation of 5% for each of those brands. The cross visitation is 10% for Nespresso itself.
Traffic workload analysis reveals peak hours, informing staffing and resource allocation. Optimizing operations during high-traffic times enhances customer experience and maximizes sales.
Nespresso in Portugal experiences peak traffic workload between 10:00 and 22:00, with the highest workload observed between 14:00 and 16:00 (above 56). Traffic is minimal during the early morning hours (0:00 to 8:00). This data suggests the need for optimal staffing during peak hours to manage customer flow.
Consumer segments reveal audience demographics and preferences, enabling targeted marketing and personalized experiences. Understanding segments maximizes engagement and ROI.
Women shows an affinity index of 120 and Men shows 87. Gen X shows 124 and Gen Y - 99. This shows that for brand Nespresso, Women and Gen X segments are overrepresented among Nespresso consumers in Portugal.