Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Nespresso is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Nespresso performance in the Italy and how they change over time
See what factors influence Nespresso performance in the Italy and how they change over time
Available by subscription
Available by subscription
An analysis of Nespresso' competitors in the Italy
An analysis of Nespresso' competitors in the Italy
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals competitive strength and customer preference by measuring a brand's share of foot traffic within its industry.
Nespresso holds a leading market position in Italy's Cafe & Restaurants industry with a 99th percentile. This high percentile indicates strong customer preference. Performance peers like Ristorante La Piazza, Trivè Time, Le Botteghe Di Donatello Firenze, Calavera Restaurant, DELFINO Ristorante Pizzeria, and Trattoria Zà Zà are in a similar top-tier position.
CSAT indicates brand loyalty and service quality, directly impacting revenue and long-term growth by reflecting customer contentment.
Nespresso in Italy boasts a high overall customer satisfaction (CSAT) of 91%, a 1pp increase year-over-year. Apulia shows the highest CSAT at 98% with a 6.6pp growth. Veneto experienced a CSAT decrease of 7.7pp to 89%. CSAT remained consistently high from April to June 2025.
Average check is crucial for understanding customer spending habits and revenue generation per transaction, informing pricing and marketing strategies.
Nespresso's overall average check in Italy is 56.5 EUR, showing a substantial 36.6% year-over-year increase. Lombardy has the highest average check at 59.8 EUR. There was a consistent increase in average check from April (52.95 EUR) to June (62.57 EUR) 2025.
Outlet count indicates market reach and brand presence, affecting accessibility and potential revenue streams in different regions.
Nespresso has the highest number of outlets in Lombardy (29). Emilia-Romagna and Lazio each have 10 outlets. The distribution reveals key markets for Nespresso within Italy, with Lombardy as the primary region.
Understanding key competitors through cross-visitation helps refine competitive strategies and identify opportunities for market differentiation.
McDonald's and Autogrill show the highest cross-visitation with Nespresso customers (2.06%). Bao Bao, La Piadineria, and Bar bartolora show a cross-visitation of 1.55%. These brands represent significant competitors for Nespresso in the Italian market.
Analyzing traffic workload by hour reveals peak and off-peak times, enabling efficient staffing and targeted marketing efforts.
Nespresso experiences peak traffic between 11 AM and 6 PM, with the highest workload around 5 PM (57.64). Traffic is minimal from midnight to 8 AM. This distribution highlights the prime operational hours for Nespresso in Italy.
Consumer segment analysis helps tailor marketing by understanding demographic preferences, improving engagement and brand resonance with target audiences.
Women (affinity index 123) are overrepresented among Nespresso consumers, while men (affinity index 83) are underrepresented. Gen Y (121) and Gen Z (156) are overrepresented, indicating high affinity. Gen X (70) is underrepresented.