Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Nespresso is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Nespresso performance in the Brazil and how they change over time
See what factors influence Nespresso performance in the Brazil and how they change over time
Available by subscription
Available by subscription
An analysis of Nespresso' competitors in the Brazil
An analysis of Nespresso' competitors in the Brazil
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength, reflecting customer preference and competitive positioning within the Cafe & Restaurants industry.
Nespresso in Brazil holds a leading market position at the 99th percentile. This indicates a strong preference among customers, significantly outpacing competitors like Pizzaria Mister Giuseppe Centro, Bar Maracanã, Paineiras da Serra Lanches, Restaurante Sushi Tatuapé, AMERI Cafe Bistro, and Maná Restaurante e Pizzaria - Campos do Jordão.
Customer satisfaction is crucial for loyalty and growth, reflecting product quality and service effectiveness in the Cafe & Restaurants sector.
Nespresso's overall customer satisfaction (CSAT) in Brazil is 62%, a decrease of 10.2 percentage points year-over-year. Regional CSAT varies: South Region at 64% (down 14.1pp) and Southeast Region at 47% (down 22.1pp), highlighting areas needing service improvement. CSAT slightly fluctuates, showing a generally stable trend.
Outlet count indicates market reach, reflecting brand presence and expansion efforts within the Cafe & Restaurants industry across regions.
Nespresso has 19 outlets in the Southeast Region, 4 in the Northeast Region, 3 in the Central-West Region and 3 in the South Region. The Southeast Region dominates the number of Nespresso outlets, indicating a strategic focus on this area.
Identifying competitors helps refine strategies by understanding customer choices and competitive pressures within the Cafe & Restaurants market.
Nespresso's top competitors in Brazil based on customer cross-visitation are Outback Steakhouse (14.89%), McDonald's (12.77%), Coco Bambu (6.38%), We Coffee (4.26%), and Bakery and Confectionery Super Pane (Superpane) (4.26%). This shows overlap in customer base with casual dining and fast-food chains.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation for optimal customer service and operations.
Nespresso's peak traffic in Brazil occurs between 10:00 AM and 8:00 PM, with a pronounced surge from 2:00 PM to 4:00 PM, reaching a maximum traffic workload of 62.53. Traffic is minimal during the early morning hours (0:00 - 8:00), indicating the need for adjustments in staffing levels and operational hours.
Understanding consumer segments is vital for tailoring marketing, ensuring relevance and resonance with diverse customer groups for maximized impact.
Nespresso's customer base in Brazil shows a high affinity with women (89%, index = 89) and men (108%, index = 108). Gen X is overrepresented (213%, index = 213) while Gen Y is underrepresented (38%, index = 38) among Nespresso customers, suggesting targeted marketing strategies for each group.