Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Nedelya is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Nedelya performance in the Bulgaria and how they change over time
See what factors influence Nedelya performance in the Bulgaria and how they change over time
Available by subscription
Available by subscription
An analysis of Nedelya' competitors in the Bulgaria
An analysis of Nedelya' competitors in the Bulgaria
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile reveals brand’s share of foot traffic, indicating competitive strength and customer preference in the industry.
Nedelya, with a Market Performance of 98 in Bulgaria's Cafe & Restaurants industry, is a leading brand. This indicates high customer preference and a strong competitive position. Peers in a similar range include ROMANCE, Fratelli, Айлякрия / Aylyakria Restaurant, Mistral, Burgero, and Central Perk.
Customer Satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. High CSAT scores often correlate with repeat business and positive word-of-mouth.
Nedelya's overall Customer Satisfaction is 68%, a 7.9 percentage point increase year-over-year. The Triadica region shows a high CSAT of 95%, with a 24 percentage point increase, suggesting a significant improvement in customer experience in that area.
Outlet count indicates brand reach and market presence. Expansions signal growth and accessibility, while strategic distribution enhances market coverage.
Nedelya has multiple outlets across different counties in Bulgaria. Triadica has the highest number of outlets with 3, followed by Slatina, Ilinden and Liulin with 2 outlets each. The other locations are represented with only one outlet. This shows that it is located mostly in Triadica.
Competitor analysis identifies key rivals and customer preferences. Cross-visitation data reveals shared customers, informing competitive strategies and market positioning.
Nedelya's top competitors include Happy Bar & Grill (17.07% cross-visitation), KFC (8.54%), GO GRILL (3.66%), Добревски (3.66%), and Aladin Foods (3.66%). The high cross-visitation with Happy Bar & Grill indicates a significant overlap in customer base.
Traffic workload distribution helps optimize staffing and operations. Understanding peak hours ensures efficient resource allocation and enhanced customer service.
Nedelya's traffic workload peaks between 12:00 and 17:00, with the highest workload at 63.87% around 16:00. Traffic starts increasing at 8:00, reaching a minimum point with 0 between hours 0 and 7. This data shows that the brand is more demanded in the afternoon.
Understanding consumer segments allows for targeted marketing strategies. Gender and generational insights enhance messaging, product development, and customer engagement.
Nedelya's consumer base shows a high affinity towards women (index 112) and Gen X (index 174), indicating these segments are overrepresented. Gen Z has an index of 36, indicating that they are underrepresented. Men affinity index is 92, and Gen Y affinity index is 76.