Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Nando's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Nando's performance in the Oman and how they change over time
See what factors influence Nando's performance in the Oman and how they change over time
Available by subscription
Available by subscription
An analysis of Nando's' competitors in the Oman
An analysis of Nando's' competitors in the Oman
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Nando's in Oman holds a leading market position with a percentile of 99, placing it in the top 1% of brands in the Cafe & Restaurants industry. This signifies strong customer preference. Performance peers in the same percentile range include Pizza Hut, Delicato Kitchen, Sohar, The Crepe Cafe, Golden Flame Restaurant, Tropical Juices & Ice Cream, and Al Jood Restaurant Al Hail مطعم الجود اللبناني الحيل.
CSAT reflects customer happiness, directly impacting loyalty and revenue. High scores indicate positive brand perception and repeat business.
Nando's in Oman boasts a high customer satisfaction (CSAT) score of 96%, a substantial increase of 56.2 percentage points year-over-year. This indicates a significant improvement in customer experience and satisfaction, suggesting successful strategies in meeting or exceeding customer expectations within the Cafe & Restaurants industry.
Average check reveals spending habits, vital for profitability. Monitoring trends helps optimize pricing and menu strategies for revenue growth.
The average check for Nando's in Oman is 8.70 OMR, a decrease of 2.6% year-over-year. This indicates that customers are spending slightly less per visit, which could be due to changes in menu mix, pricing, or customer behavior. Further investigation into the reasons for the decrease may be warranted.
Outlet count shows brand reach, reflecting expansion efforts and market penetration in different geographic locations.
Nando's has 5 outlets in Oman: 4 in Muscat Governorate and 1 in Dhofar Governorate. This distribution indicates a concentrated presence in Muscat, suggesting it as a primary market, with a smaller presence in Dhofar. Further expansion could focus on other governorates to increase market coverage.
Competitor analysis identifies key rivals and overlap in customer base, informing strategies to differentiate and strengthen market position.
The top competitors for Nando's in Oman, based on customer cross-visitation, include Italian Barrista Cafe ايطاليا باريستا كافيه (29.41%), KFC (4.71%), Ramssa Restaurant رمسه (3.53%), L'ETO (3.53%) and Foodlands Seeb (3.53%). Italian Barrista Cafe ايطاليا باريستا كافيه has notable portion of Nando's customers also visit, which is the key competitor.
Traffic workload highlights peak hours, enabling efficient staffing and resource allocation to optimize customer service and operational efficiency.
Nando's in Oman experiences peak traffic between 7 PM (19:00) and 10 PM (22:00), with the highest workload around 9 PM (21:00). Low traffic is observed during early morning hours. Staffing and resources should be optimized to meet the demand during peak hours to ensure customer satisfaction and efficient operations.
Understanding consumer segments allows tailoring marketing, enhancing relevance, and maximizing ROI by targeting specific demographics effectively.
Nando's in Oman shows a high affinity with women (93 index score) and over-representation with men (102 index score). Gen Y (116 index score) and Gen Z (200 index score) have strong affinty. This data suggests targeted marketing strategies focusing on younger generations and women will be effective.