Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Naif Chicken is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Naif Chicken performance in the Kuwait and how they change over time
See what factors influence Naif Chicken performance in the Kuwait and how they change over time
Available by subscription
Available by subscription
An analysis of Naif Chicken' competitors in the Kuwait
An analysis of Naif Chicken' competitors in the Kuwait
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength and customer preference within the Cafe & Restaurants industry, showcasing competitive edge.
Naif Chicken's market performance is at the 98th percentile, indicating a leading position within the Kuwaiti Cafe & Restaurants sector. This high percentile demonstrates a strong market presence and customer preference compared to its peers. Performance peers in a similar range include Eataly, Al Noukhaza Sea Food Al Thuraya City, فروج أبو العبد | Farooj Abu Al Abed, Asha's, Meme's Curry, and مطعم بيت الاسماك الفروانية.
Customer satisfaction is crucial for brand loyalty, reflecting service quality and customer experience, vital for sustainable growth.
Naif Chicken's overall customer satisfaction (CSAT) is 44%, a decrease of 29.4 percentage points year-over-year. CSAT varies by location, with Hawalli Governorate at 67% (down 4.2pp) and Farwaniya Governorate at 10% (down 66pp), signaling a significant drop in satisfaction in Farwaniya. The CSAT trend shows a stable level around 47.73% during the observed period.
Average check measures customer spending per visit, crucial for revenue forecasting and understanding pricing strategy effectiveness.
Naif Chicken's overall average check is 3.6 KWD, a decrease of 16.1% year-over-year. In Hawalli Governorate, the average check is 3.7 KWD, showing no change. The average check dynamic data indicates a slight decrease from 3.5 KWD to 3.42 KWD within the specified period.
Outlet count reflects brand reach and market penetration, vital for accessibility and overall revenue potential.
Naif Chicken has a varying number of outlets across Kuwaiti governorates. Hawalli and Farwaniya each have 6 outlets, Ahmadi has 3, Capital has 2, and Jahra and Mubarak al-Kabir each have 1 outlet. The distribution of outlets shows the geographic presence of Naif Chicken across Kuwait.
Understanding key competitors helps refine marketing strategies, identify opportunities, and maintain a competitive edge.
Naif Chicken's top competitors, based on customer cross-visitation, are McDonald's (22.5%), Pizza Hut (12.5%), Starbucks (8.75%), PICK (8.75%), and WK (7.5%). These figures represent the percentage of Naif Chicken customers who also visit these competitor brands, highlighting direct competition for customer foot traffic.
Analyzing traffic workload by hour helps optimize staffing, manage resources, and enhance customer experience during peak times.
Naif Chicken experiences its highest traffic workload between 20:00 (68.35) and 22:00 (78.49), with a peak at 22:00. Traffic is lowest between 3:00 and 9:00. This data suggests optimal staffing and resource allocation should focus on evening hours to manage the higher customer volume.
Consumer segment analysis enables targeted marketing, tailoring products and messaging to resonate with specific demographic groups.
Naif Chicken's consumer base shows a significant affinity with men (index 127), and Gen Y (index 141), suggesting that these segments are overrepresented among Naif Chicken customers. Women are underrepresented (index 34). These affinity indexes suggest targeted marketing opportunities for these customer groups.