Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
MyeongDong Topokki is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence MyeongDong Topokki performance in the Malaysia and how they change over time
See what factors influence MyeongDong Topokki performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of MyeongDong Topokki' competitors in the Malaysia
An analysis of MyeongDong Topokki' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows the brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
MyeongDong Topokki holds a leading market performance at the 99th percentile. This indicates a strong market presence, suggesting the brand outperforms most competitors in attracting customers within Malaysia's Cafe & Restaurants industry. The performance peers include HAHA Buffet Steamboat BBQ Kepong, llaollao, Hadramawt Restaurant, Mokky's Pizza & Coffee Subang Parade, Nasi Kandar Hijrah, and NALÉ - The Nasi Lemak Company, all positioned within the same leading percentile.
Customer satisfaction (CSAT) is crucial to gauge customer loyalty and identify areas for service improvement, impacting repeat business and brand perception.
MyeongDong Topokki's overall CSAT is 76%, a decrease of 7.8 percentage points year-over-year, indicating a potential decline in customer sentiment. Selangor shows high satisfaction (82%) with growth, while Kuala Lumpur, Negeri Sembilan and Johor have lower scores and declined satisfaction. Continuous monitoring of customer feedback is essential to address and improve satisfaction levels, particularly in underperforming regions.
Average check reveals how much customers spend per visit, reflecting pricing strategy effectiveness and customer spending habits.
MyeongDong Topokki's overall average check is 33.7 MYR, showing a 7.6% increase year-over-year, suggesting customers are spending more per visit. Perak has the highest average check at 53.6 MYR. Monitoring these trends can inform strategies to optimize menu offerings and pricing to further enhance revenue.
Tracking the number of outlets indicates brand expansion and market reach, crucial for accessibility and overall market penetration.
MyeongDong Topokki has a total of 30 outlets across Malaysia. Selangor has the highest number of outlets with 14, representing a strong presence in that state. This distribution reflects strategic decisions on market coverage and expansion, with opportunities for further growth in underrepresented regions.
Identifying top competitors through cross-visitation reveals direct rivals and shared customer bases, informing competitive strategies.
MyeongDong Topokki's top competitors based on customer cross-visitation are ZUS Coffee (3.83%), KFC (3.35%), K Fry Urban Korean, NakNak 낙낙 and JIBRIL (2.87% each). Understanding these brands and their appeal to MyeongDong Topokki's customers can provide insights for strategic positioning and marketing efforts.
Analyzing traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation for optimal service.
MyeongDong Topokki experiences peak traffic workload between 12:00 PM and 6:00 PM, with the highest workload at 1:00 PM (55.57%). Traffic is minimal from 10:00 PM to 9:00 AM. This pattern suggests the need for increased staffing and resources during peak hours to manage customer flow effectively.
Analyzing consumer segments helps to inform targeted marketing and positioning strategies.
MyeongDong Topokki's consumer base shows a stronger affinity towards women (130 Index) compared to men (79 Index). Among generations, Gen Z shows the highest affinity (144 Index), followed by Gen Y (100 Index), while Gen X is underrepresented (51 Index). These insights can inform targeted marketing campaigns tailored to Gen Z and women, while also exploring strategies to engage Gen X more effectively.