Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Murugan Idli Shop is in the top 7% of brands
Sample of brands in the same percentile
See what factors influence Murugan Idli Shop performance in the Singapore and how they change over time
See what factors influence Murugan Idli Shop performance in the Singapore and how they change over time
Available by subscription
Available by subscription
An analysis of Murugan Idli Shop' competitors in the Singapore
An analysis of Murugan Idli Shop' competitors in the Singapore
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, reflecting competitive strength and customer preference in the industry.
Murugan Idli Shop holds a market performance percentile of 93, which positions it as a leading brand in Singapore's Cafe & Restaurants industry, indicating high customer preference. Performance peers in the same percentile are Kin Kao Mai Thai Restaurant Sembawang, Pura Brasa, Yolé, Kin Hoi (Original) Famous Thai Food, MUJI, and Sanpoutei Ramen.
Competitor analysis identifies key rivals, revealing competitive landscape, market share dynamics, and opportunities for differentiation and growth.
Murugan Idli Shop's top competitors, based on customer cross-visitation, are McDonald's (12.5%), Kopitiam (8.33%), Burger King (6.25%), Kailash Parbat Restaurant (6.25%), and Jollibee (6.25%). This indicates that customers who visit Murugan Idli Shop also frequently visit these fast-food and casual dining establishments.
Traffic workload indicates peak operational times, enabling resource optimization, staffing decisions, and enhanced customer experience during busy hours.
Murugan Idli Shop experiences peak traffic workload between 18:00 and 20:00, with the highest workload recorded at 20:00 (58.86). Traffic is lowest between 0:00 and 5:00. This insight helps optimize staffing and resources to manage peak hours effectively.
Consumer segment analysis allows precise marketing by understanding demographic groups' preferences, improving engagement and ROI through tailored approaches.
Consumer data reveals that Women are overrepresented (83%) among Murugan Idli Shop's customers. The affinity index values for generational segments indicate that Gen X (198%) and Gen Y (107%) are more strongly represented compared to Gen Z (43%).