Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Murphy's Deli is in the top 7% of brands
Sample of brands in the same percentile
See what factors influence Murphy's Deli performance in the United States and how they change over time
See what factors influence Murphy's Deli performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Murphy's Deli' competitors in the United States
An analysis of Murphy's Deli' competitors in the United States
Top-5 brands that brand's customers also visit
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand’s share of foot traffic, competitive strength, and customer preference in the industry.
Murphy's Deli is positioned at the 93rd percentile, indicating a leading market performance within the Cafe & Restaurants industry in the United States. This means Murphy's Deli outperforms 93% of its competitors, reflecting a strong competitive position and high customer preference. Peers in the same or adjacent percentile range include: Senor Chile - Kent Island, The Nauti Dawg Marina Cafe, The Greek Grill, Granny Annie's Bar & Kitchen, Original, and Andros Taverna.
Customer satisfaction is vital for loyalty, positive reviews, and sustained business growth.
Murphy's Deli demonstrates strong customer satisfaction. The overall CSAT score is 82%, a significant increase of 32.3 percentage points year-over-year. In Texas, the CSAT is also 82%, with a similar increase of 32.3 percentage points. The CSAT data indicates that customer satisfaction is on the rise.
Average check is key to revenue insights, pricing strategies, and profitability optimization.
The average check for Murphy's Deli in Texas is $13.10 USD, showing stable spending per customer, with 0% growth. Dynamic data shows fluctuations between approximately $11.67 and $14.29 from April to June 2025. Overall average check information is not available.
Outlet count indicates market presence, expansion, and brand reach within a specific area.
Murphy's Deli has 35 outlets in Texas. This indicates a solid regional presence and established brand reach within the state.
Knowing competitors aids strategic positioning, reveals market gaps, and enhances competitiveness.
The top competitors for Murphy's Deli, based on cross-visitation, are Whataburger (16.67%), Antonio's Italian Restaurant (8.33%), Adair's Saloon (8.33%), Popeyes Louisiana Kitchen (8.33%), and Biggio's (8.33%). This data identifies key players attracting a similar customer base, informing competitive strategies.
Segment analysis enables targeted marketing, personalized offers, and improved customer engagement.
Consumer gender analysis reveals that women have a higher affinity (118 index) for Murphy's Deli compared to men (85 index). Among generations, Gen Y shows higher affinity (125 index) compared to Gen X (83 index). This suggests marketing strategies could be tailored more towards women and Gen Y.