Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Müller Café & Bäckerei is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Müller Café & Bäckerei performance in the Germany and how they change over time
See what factors influence Müller Café & Bäckerei performance in the Germany and how they change over time
Available by subscription
Available by subscription
An analysis of Müller Café & Bäckerei' competitors in the Germany
An analysis of Müller Café & Bäckerei' competitors in the Germany
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals brand's share of foot traffic, showing competitive strength and customer preference within the Cafe & Restaurants industry.
Müller Café & Bäckerei holds a leading position with a percentile of 99 in Germany. This signifies a strong market standing, as it is in the top 1% of brands, indicating high customer preference. The performance peers in a similar range are: Maredo, To Gao, BASECOFFEE, Imbiss Haase, Die Lohners, GREEN SMOKE Cologne, reflecting a competitive landscape among top-performing brands.
Customer satisfaction (CSAT) reflects customer happiness with the brand, impacting loyalty and future revenue. Rising CSAT signals improved brand perception.
Müller Café & Bäckerei boasts a customer satisfaction of 78%, with a significant increase of 11.4 percentage points year-over-year in Germany. This indicates a positive trend in customer perception. Bavaria mirrors this overall CSAT, showing consistent satisfaction across regions.
Average check reflects customer spending per visit, influencing revenue. Monitoring trends informs pricing and promotion strategies for revenue maximization.
The average check for Müller Café & Bäckerei is 8.6 EUR, experiencing a slight decrease of 0.5% year-over-year. Bavaria reflects the overall average check. This indicates a need to analyze spending habits and identify potential areas for upselling or value enhancement.
Outlet count indicates brand reach and market presence. Expansion reflects growth, while stability suggests market saturation or consolidation strategy.
Müller Café & Bäckerei operates 120 outlets in Bavaria, reflecting its physical presence and brand coverage. This consistent number suggests a stable market presence within this region.
Competitor analysis identifies key rivals and customer overlap. Cross-visitation reveals shared audience, informing competitive strategy and differentiation efforts.
The top competitors for Müller Café & Bäckerei, based on cross-visitation, include McDonald's (7.14%), Hofbräuhaus München (4.02%), L'Osteria (2.68%), and 360 Three Sixty Gyros and More (2.23%). McDonald's has the largest overlap in visited customers. This highlights the competitive landscape and shared customer base.
Traffic workload by hours reveals peak operational periods. Understanding these patterns helps optimize staffing, resource allocation, and service efficiency.
Traffic workload for Müller Café & Bäckerei peaks between 9 AM and 12 PM, with the highest workload at 10 AM (52.12%). Traffic significantly increases starting at 6 AM, reaching 24.10%, indicating a breakfast rush. This reveals high customer activity during the morning hours and a need to optimize resources to meet peak demands.
Understanding consumer segments by gender and generation enables targeted marketing. Affinity insights refine messaging, improving engagement and conversion rates.
Women show an affinity index of 97, while Men index at 102. Gen Y exhibits the highest affinity at 124, while Gen X indexes at 87 and Gen Z is significantly under-indexed at 45. This suggests that Müller Café & Bäckerei is more popular among younger generations, especially Gen Y, while Gen Z shows lower engagement.