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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Mr. Souvlaki is in the top 7% of brands
Sample of brands in the same percentile
See what factors influence Mr. Souvlaki performance in the Canada and how they change over time
See what factors influence Mr. Souvlaki performance in the Canada and how they change over time
Available by subscription
Available by subscription
An analysis of Mr. Souvlaki' competitors in the Canada
An analysis of Mr. Souvlaki' competitors in the Canada
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals competitive strength and customer preference within the Cafe & Restaurants industry in Canada.
Mr. Souvlaki's market performance is in the top 7% (93rd percentile), indicating a leading position. This means the brand outperforms many competitors, suggesting strong brand preference. Performance peers include Jatoba, Vern's Pizza, Tamam: Fine Palestinian Cuisine, The Yellow Deli, Daal Roti, and 乙龍天 Skyview Fusion Cuisine.
Customer satisfaction is crucial for loyalty, brand advocacy, and long-term revenue growth in the competitive restaurant sector.
Overall customer satisfaction for Mr. Souvlaki is 71%, a decrease of 9.5 percentage points year-over-year. Ontario shows strong satisfaction at 85% with a 3.3 percentage point increase, while Quebec exhibits lower satisfaction at 48% with a significant decrease of 39.5 percentage points. This highlights a need to address customer satisfaction issues in Quebec.
Average check reflects customer spending per visit and indicates pricing strategy effectiveness and customer perceived value.
The overall average check for Mr. Souvlaki is CAD 18.5, a decrease of 8.3% year-over-year. Quebec's average check is CAD 20.3, while Ontario's is CAD 17.2. The decrease suggests potential pricing pressures or changes in customer ordering habits requiring review.
Number of outlets indicates brand reach and market presence, crucial for accessibility and revenue potential.
Mr. Souvlaki has 11 outlets in Ontario, 5 in Quebec, and 1 each in Newfoundland and Labrador, and Alberta. Ontario represents the strongest market presence. Expansion strategy is focused in Ontario.
Identifying key competitors through cross-visitation helps in understanding market dynamics and competitive positioning.
Top competitors based on customer cross-visitation are Tim Hortons (14.29%), Amiral Restaurant & Cafe (7.14%), Pizzaville (7.14%), La Diperie (7.14%), and A&W Canada (7.14%). This indicates that a substantial portion of Mr. Souvlaki's customers also visit these establishments, informing competitive strategies.
Analyzing traffic workload by hour reveals peak operational times, enabling efficient staffing and resource allocation.
Mr. Souvlaki experiences peak traffic between 11:00 AM and 10:00 PM, with the highest workload around 8:00 PM (56.71%). Traffic is minimal between midnight and 10:00 AM. Operational strategies should focus on optimizing resources during peak hours.
Understanding consumer segments informs targeted marketing and positioning strategies, optimizing engagement and ROI.
Mr. Souvlaki's customer base shows a slightly higher affinity towards women (102 index), and a strong affinity towards Gen Y (131 index). Gen X is underrepresented. Marketing should potentially focus on these key demographics.