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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Mos Burger is in the top 4% of brands
Sample of brands in the same percentile
See what factors influence Mos Burger performance in the Singapore and how they change over time
See what factors influence Mos Burger performance in the Singapore and how they change over time
Available by subscription
Available by subscription
An analysis of Mos Burger' competitors in the Singapore
An analysis of Mos Burger' competitors in the Singapore
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mos Burger's market performance is at the 96th percentile, indicating a leading position in Singapore's Cafe & Restaurants industry. This high percentile suggests strong customer preference compared to competitors. Performance peers in the same percentile range include GyoGyo Japanese Grilled Fish & Sukiyaki, The Marmalade Pantry, BaShu Sichuan Restaurant, Al Amaan Restaurant, Kelly Jie Seafood, and Ayam Penyet Ria.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Mos Burger's top competitors based on customer cross-visitation are McDonald's (13.04%), Shake Shack (6.52%), Ya Kun Kaya Toast (6.52%), Starbucks (5.43%), and Stuff'd (5.43%). This data shows that customers who visit Mos Burger also frequently visit these brands, suggesting these brands compete for the same customer base.
Traffic workload patterns identify peak hours, enabling optimized staffing and resource allocation.
Mos Burger's peak traffic hours are between 10:00 AM and 8:00 PM, with the highest traffic workload occurring between 6:00 PM and 7:00 PM (59.85% and 60.08%, respectively). Traffic is minimal before 8:00 AM. This indicates a need for staffing and resource optimization during peak hours to manage customer flow effectively.
Understanding consumer segments enables targeted marketing and personalized experiences, improving engagement and brand affinity.
Mos Burger has a higher affinity among women (92), Gen X (264), Gen Y (72), and Gen Z (29). The higher affinity index suggests that the brand is very popular among Gen X customers. Marketing efforts may want to focus on these demographics.