Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Morita is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence Morita performance in the Argentina and how they change over time
See what factors influence Morita performance in the Argentina and how they change over time
Available by subscription
Available by subscription
An analysis of Morita' competitors in the Argentina
An analysis of Morita' competitors in the Argentina
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's foot traffic share, showing competitive strength and customer preference in the Cafe & Restaurants industry.
Morita, with a market performance percentile of 97 in Argentina's Cafe & Restaurants industry, is a leading brand. This means Morita captures a substantial share of customer traffic. Performance peers in similar range: Heladería Scannapieco, Brig, Mixtura peruana, Aromas Brunch & Coffee, Santa Ines Restaurant, Los Lapachos Restaurant.
Customer satisfaction (CSAT) reflects customer loyalty, impacting revenue and brand reputation in the competitive Cafe & Restaurants market.
Morita's overall customer satisfaction is 64%, a 4.8 percentage point increase year-over-year. Santa Fe shows high satisfaction at 94%, while Buenos Aires is at 56%, with a significant growth of 23.7 percentage points. Recent CSAT scores fluctuated with 93.33% in May 2025.
Outlet count shows brand reach, signaling expansion strategy and potential market saturation across different regions of Argentina.
Morita has 13 outlets in Buenos Aires, 11 in Santa Fe, and 1 in Chaco. Buenos Aires represents the highest outlet concentration, highlighting a strategic focus on this key state.
Competitor analysis identifies brands competing for the same customers, crucial for strategic positioning and differentiation in Argentina.
Morita's top competitors based on customer cross-visitation are McDonald's (16.22%), Tostado Café Club (5.41%), Windy Playa Bar (5.41%), Pizzería Santa María (5.41%), and Churros El Topo (5.41%). McDonald's has the highest overlap.
Traffic workload by hour (HOD) reveals peak times, enabling staffing and resource optimization at Morita's locations.
Morita experiences peak traffic between 19:00 and 21:00, reaching 61.34% at 20:00. Traffic is minimal from 0:00 to 10:00. Staffing should align with these peak hours for better service.