Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Morimoto is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence Morimoto performance in the Japan and how they change over time
See what factors influence Morimoto performance in the Japan and how they change over time
Available by subscription
Available by subscription
An analysis of Morimoto' competitors in the Japan
An analysis of Morimoto' competitors in the Japan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows the brand's share of foot traffic, reflecting competitive strength and customer preference in the Cafe & Restaurants industry.
Morimoto's market performance is at the 97th percentile, indicating a leading position in Japan's Cafe & Restaurants industry. This means Morimoto captures a significant share of customer foot traffic, outperforming most competitors. Performance peers in the same percentile range include アジフライセンターおむこさん, 築地かに祭り, Sandwich and cafe "CHERMSIDE SANDWICH Harajuku Takeshita Dori", LIFEFORM, Wine Dine Café Bar SAKURA and DOSANJIN.
Customer satisfaction (CSAT) reflects brand perception and loyalty, impacting repeat business and recommendations within the Cafe & Restaurants sector.
Morimoto's overall customer satisfaction is 84%, a decrease of 4.9 percentage points year-over-year. This indicates a potential decline in customer perception. In Hokkaido Prefecture, CSAT also stands at 84% with the same decrease. The CSAT trends show fluctuations month to month.
Outlet count indicates market reach and expansion efforts, influencing brand visibility and accessibility in the Cafe & Restaurants industry.
Morimoto has 20 outlets in Hokkaido Prefecture. This indicates a focused presence in this region. There is no growth data provided for this metric.
Competitor analysis identifies key rivals, revealing customer preferences and informing competitive strategies in the Cafe & Restaurants market.
Morimoto's top competitors, based on cross-visitation, are Starbucks (11.54%), Yoshinoya (7.69%), Toriton (7.69%), Rokkatei (7.69%), and McDonald's (7.69%). This data shows that customers who visit Morimoto also frequently visit these brands.
Traffic workload patterns show peak hours, enabling efficient staffing and resource allocation to enhance customer experience in Cafe & Restaurants.
Morimoto experiences peak traffic workload between 9:00 and 20:00, with the highest workload around 11:00-17:00. Minimal traffic is observed from 21:00 to 7:00, indicating optimal times for staffing adjustments.
Consumer segment analysis by gender and generation is critical for targeted marketing, enabling tailored messaging to enhance engagement and loyalty.
Morimoto's customer base shows an over-representation of Men (129 affinity index) and an under-representation of Women (50 affinity index) relative to the average consumer. The Gen X segment is significantly over-represented (202 affinity index), while Gen Y is slightly under-represented (94 affinity index).