Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Monument is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Monument performance in the Serbia and how they change over time
See what factors influence Monument performance in the Serbia and how they change over time
Available by subscription
Available by subscription
An analysis of Monument' competitors in the Serbia
An analysis of Monument' competitors in the Serbia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Monument's Market Performance is at the 99th percentile, indicating a leading position in the Cafe & Restaurants industry in Serbia. This means Monument captures a significant share of customer traffic compared to its peers like Bosiljak Pizza Napoletana, Suvenir, Smokvica, Restaurant Bottega, Dva jelena, and Restoran Jorgovan, all also in the top percentile.
Customer Satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, influencing long-term revenue.
Monument's overall CSAT is 63%, a 5 percentage point decrease year-over-year. This suggests customers are moderately satisfied. CSAT in Central Serbia mirrors the overall score at 63% with the same decrease, indicating a consistent satisfaction level across the region.
Average Check measures spending per customer, vital for revenue insights and informing pricing/promotional strategies to boost sales.
The overall Average Check for Monument is 1.8K RSD, down 3.5% year-over-year. This shows that customers spend around 1.8K RSD per visit. The average check in Central Serbia mirrors the overall value, remaining stable at 1.8K RSD.
Number of Outlets shows brand's physical presence, affecting market reach and customer accessibility, directly impacting revenue potential.
Monument has 9 outlets in Central Serbia. This reflects the brand's physical presence and reach within the region, indicating that all current outlets are located within Central Serbia.
Identifying top competitors and understanding customer overlap helps refine marketing, improve offerings, and gain a competitive edge.
McDonald's (7.94%), Walter BBQ (6.35%), Coffeedream (5.82%), Kafeterija (5.29%), and Starbucks (5.29%) are the top competitors whose customers also visit Monument. McDonald's has the highest cross-visitation rate. These brands represent potential opportunities to study Monument’s target market.
Traffic workload analysis reveals peak hours, helping optimize staffing, manage resources, and enhance customer experience during busy times.
Monument experiences peak traffic between 10 AM and 9 PM, with the highest workload between 4 PM and 6 PM. Minimal traffic occurs between midnight and 7 AM. This workload distribution informs operational decisions related to staffing and promotions.
Understanding consumer segments allows targeted marketing, tailored product development, and improved customer engagement, driving revenue growth.
Women (111 index) are over-represented and Men (93 index) are under-represented as Monument's consumers. Gen X (172 index) and Gen Z (144 index) are over-represented, while Gen Y (45 index) is under-represented. This affinity analysis reveals the demographic profile with high affinity.