Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Serbia and how they change over time
See what factors influence McDonald's performance in the Serbia and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Serbia
An analysis of McDonald's' competitors in the Serbia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the cafe & restaurants industry.
McDonald's in Serbia holds a leading market position with a market performance percentile of 99, placing it in the top 1%. This indicates a strong competitive advantage. Performance peers include Walter BBQ, Kafeterija, KFC, Basch House 1887, Ресторан „Језеро", and Starbucks, all within a similar range.
CSAT reflects customer happiness and loyalty. Higher CSAT scores often correlate with increased retention and positive word-of-mouth referrals.
McDonald's in Serbia shows an overall CSAT of 55%, a 16.8 percentage point increase year-over-year. Vojvodina leads with 56% CSAT, up 21 percentage points, while Central Serbia scores 55%, up 15.8 percentage points. CSAT peaked in April 2025 at 62.94% and decreased to 46.04% by June 2025.
Average check is a key revenue indicator. It reflects customer spending per visit, crucial for profitability and financial health assessment.
The average check for McDonald's in Serbia is 1.3K RSD, up 6.6% year-over-year. Central Serbia reports 1.4K RSD, while Vojvodina shows 1.3K RSD. The average check fluctuated between 1287.71 RSD and 1393.73 RSD from April to June 2025.
Outlet count indicates brand reach and market presence, directly impacting accessibility and potential customer base size.
McDonald's has 36 outlets in Serbia. Central Serbia hosts 29 outlets, indicating a strong concentration in this region. Vojvodina has 7 outlets, suggesting a smaller but still significant presence.
Understanding competitors is vital. It helps refine strategies, identify opportunities, and maintain a competitive edge in the market.
McDonald's in Serbia sees Walter BBQ (7.07%), Starbucks (5.08%), Skroz Dobra Pekara (4.53%), KFC (4.19%), and Kafeterija (3.57%) as top competitors based on cross-visitation. This data informs competitive positioning and marketing strategies.
Traffic workload analysis helps optimize staffing and resource allocation, ensuring efficient operations during peak and off-peak hours.
McDonald's in Serbia experiences peak traffic between 14:00 and 19:00, with the highest workload at 18:00 (68.19). Traffic is lowest between 01:00 and 06:00. This reveals operational activity patterns for resource management.
Consumer segment analysis is crucial for personalized marketing. It ensures targeted campaigns resonate with specific demographics, maximizing engagement.
McDonald's in Serbia shows a high affinity with women (84%), while men are over-represented (109%). Gen X is highly over-represented (139%), Gen Y shows lower affinity (80%), and Gen Z is under-indexed (44%). This informs targeted marketing.