Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Мята Lounge is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Мята Lounge performance in the Russia and how they change over time
See what factors influence Мята Lounge performance in the Russia and how they change over time
Available by subscription
Available by subscription
An analysis of Мята Lounge' competitors in the Russia
An analysis of Мята Lounge' competitors in the Russia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates a brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Мята Lounge's MARKET PERFORMANCE is at the 99th percentile, positioning it as a leading brand. This signifies strong customer preference and competitive strength within Russia's Cafe & Restaurants industry. Performance peers include Просто, Teremok, TIMELESS Luxury Lounge, Killfish, Shokoladnitsa, and Fudzhi, all within a similar top-tier percentile range.
Customer satisfaction (CSAT) reflects brand perception, influencing loyalty, advocacy, and repeat business critical for sustained growth.
Мята Lounge boasts a 99% overall CSAT, a 3.8 percentage point increase year-over-year, indicating improved customer happiness. The Central Federal District demonstrates a 99% CSAT with a 3.5 percentage point increase, confirming consistently high satisfaction across regions. CSAT was between 95.15% and 99.71% during the reporting period.
Average check reflects spending per customer, revealing pricing power and sales effectiveness to optimize revenue strategies.
The overall average check data is unavailable for the report period. The Central Federal District average check is 2K RUB with no change compared to the previous year. The average check has risen from 1936 RUB to 2178.95 RUB over the analyzed period.
Outlet count indicates market presence and expansion, reflecting accessibility and growth potential crucial for brand reach.
Мята Lounge has a total of 114 outlets in Russia. The Central Federal District accounts for 90 outlets, dominating the brand's footprint. The Volga Federal District has 9 outlets, while Northwestern Federal District has 8. Other districts have less than 6 outlets each.
Competitor analysis identifies key rivals and customer overlaps, informing strategies to differentiate and capture market share.
Tokio-City is the top competitor with a cross-visitation rate of 32.14%. BAHROMA follows with 17.86%. Dodo Pizza has a cross-visitation rate of 7.14%. Sushiset and Oranzhevyy Ekspress each have a 3.57% cross-visitation rate, indicating they are less significant competitors in terms of shared customer base.
Traffic workload analysis identifies peak hours, enabling efficient staffing and resource allocation to maximize customer experience.
Мята Lounge experiences peak traffic between 19:00 and 23:00 (hod 19-23), with the highest workload at 22:00. Traffic is significantly lower between 0:00 and 11:00 (hod 0-11), with the lowest point at 6:00. Workload increases through midday from 12:00 to 18:00.
Consumer segment analysis tailors marketing to specific demographics, optimizing engagement and resonance through targeted messaging.
Women have a higher affinity (115) towards Мята Lounge compared to the average consumer, while men are under-indexed (82). Gen Y exhibits significantly higher affinity (155) compared to the average consumer, which means they are more likely to visit or engage with Мята Lounge.