Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Shokoladnitsa is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Shokoladnitsa performance in the Russia and how they change over time
See what factors influence Shokoladnitsa performance in the Russia and how they change over time
Available by subscription
Available by subscription
An analysis of Shokoladnitsa' competitors in the Russia
An analysis of Shokoladnitsa' competitors in the Russia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Shokoladnitsa, with a market performance percentile of 99, is a leading brand. This means it captures a significantly larger share of customer traffic compared to competitors like TIMELESS Luxury Lounge, Tangiers Lounge, Просто, Restoran "Magadan", Мята Lounge, and ШашлыкоFF, indicating strong brand preference.
Customer satisfaction (CSAT) reflects how happy customers are with a brand, impacting loyalty, recommendations, and ultimately, revenue growth.
Overall CSAT for Shokoladnitsa is 43%, a 6pp increase year-over-year. Regional CSAT varies, with Ural Federal District at 95% (+46.7pp) and Southern Federal District at 23% (-26.9pp). The Volga and Northwestern Federal Districts also show CSAT growth, while the Central Federal District shows a slight decline. This highlights areas for targeted improvements.
Average check reveals how much customers spend per visit, indicating pricing power, menu appeal, and overall customer value.
Average check for Shokoladnitsa varies regionally. Southern Federal District has the highest average check at 1.8K RUB, while Northwestern and Central Federal Districts report 1.3K RUB and 1.1K RUB, respectively. There is no overall average check value provided, nor delta.
The number of outlets indicates brand reach and accessibility, directly influencing market presence and potential customer base.
Shokoladnitsa has a significant presence in the Central Federal District with 147 outlets. Other regions have considerably fewer outlets: Volga (10), Northwestern (7), and Far Eastern, Siberian and Ural Federal Districts (3 each), Southern (2), North Caucasian (1). This shows a concentration of outlets in the Central region.
Identifying key competitors reveals the competitive landscape and helps understand customer preferences and potential market share.
Top competitors for Shokoladnitsa, based on cross-visitation, are Teremok (7.41%), Mama Roma, Black Star Burger, Sushiboks, and Pizza 22 cm (3.70% each). This indicates customers who visit Shokoladnitsa also frequent these establishments, reflecting shared customer bases.
Traffic workload analysis reveals peak hours and customer flow patterns, optimizing staffing, promotions, and resource allocation.
Traffic workload for Shokoladnitsa varies throughout the day, peaking between 10 AM and 9 PM, with highest traffic around 6 PM (60.62%). Traffic is lowest during the early morning hours (1-5 AM), suggesting a need to optimize staffing according to these peak and off-peak periods.
Understanding consumer segments allows for targeted marketing, tailoring products, and messaging to specific demographic groups.
Shokoladnitsa's customer base shows a higher affinity among women (Index 110) and men(Index 88), compared to the average customer. Gen X demonstrates the strongest affinity (Index 237), and Gen Y showing Index 77. This insight helps target marketing towards those specific groups.