Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Mercurys Coffee Co. is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Mercurys Coffee Co. performance in the United States and how they change over time
See what factors influence Mercurys Coffee Co. performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Mercurys Coffee Co.' competitors in the United States
An analysis of Mercurys Coffee Co.' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals brand's foot traffic share, indicating competitive strength and customer preference within the industry.
Mercurys Coffee Co. is a leading brand with a market performance of 98, placing it in the top 2% of brands. This high percentile indicates a strong market presence and customer preference. Its performance peers, all at the 98th percentile, include Dirty Taco + Tequila, Beikos Mediterranean Halal Cuisine, Chaps Pit Beef, Old Damascus - Mediterranean Food, Uccello's Ristorante, and Watermark.
Customer satisfaction (CSAT) is a key indicator of customer loyalty and brand perception, directly impacting repeat business and word-of-mouth referrals.
Mercurys Coffee Co.'s overall CSAT is 75%, a decrease of 7.5 percentage points year-over-year. In Washington, CSAT is also 75%, reflecting the overall trend. While CSAT was at its highest in May 2025 (79.69%), it shows an overall downward trend.
Average check reflects customer spending per visit, crucial for revenue insights and menu/pricing strategy optimization to boost profitability.
The overall average check for Mercurys Coffee Co. is $12.90, a decrease of 17.2% year-over-year. In Washington, the average check is also $12.90. The highest average check was recorded in June 2025 ($15.19), with an overall slight increase throughout the observed 3 month period.
Outlet count indicates brand reach and market penetration, vital for assessing expansion strategies and geographic performance.
Mercurys Coffee Co. has 14 outlets in Washington. This indicates a concentrated presence within the state, suggesting a regional focus for the brand's operations.
Identifying competitors reveals customer choices and market dynamics, informing strategies for differentiation and market share growth.
Mercurys Coffee Co.'s top competitors based on cross-visitation are Starbucks (10%), McDonald's (3.85%), Domino's Pizza (3.08%), Red Robin Gourmet Burgers and Brews (3.08%), and MOD Pizza (3.08%). This shows customers of Mercurys Coffee Co. also frequent these brands, indicating potential competitive overlap.
Traffic workload by hour reveals peak times, enabling staffing and resource allocation for optimal customer service and operational efficiency.
Mercurys Coffee Co. experiences peak traffic between 8 AM and 11 AM, with the highest workload at 9 AM (65.52%). Traffic gradually decreases throughout the afternoon and evening, reaching its lowest point between midnight and 4 AM. This data can inform staffing and promotional strategies.
Understanding consumer segments allows for tailored marketing, optimizing product offerings to resonate with specific demographic groups.
Mercurys Coffee Co.'s customer base shows an over-representation of women (103 index) and under-representation of men (98 index). Gen Z shows a high affinity (111 index), while Gen X (101 index) and Gen Y (101 index) are slightly over-represented.