Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Megamatte is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence Megamatte performance in the Brazil and how they change over time
See what factors influence Megamatte performance in the Brazil and how they change over time
Available by subscription
Available by subscription
An analysis of Megamatte' competitors in the Brazil
An analysis of Megamatte' competitors in the Brazil
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile reveals competitive strength and customer preference, crucial for strategic decisions.
Megamatte's Market Performance is at the 97th percentile, indicating a leading market position in Brazil's Cafe & Restaurants industry. This signifies a strong preference among customers compared to peers like Lola - Tapas Bar, Dubai Espetaria e Hamburgueria, Restaurante Pininga, Boka's Jardim Atlântico, Hamburguer do chef and La Palma Restaurante, Pizzaria e Cervejaria, all in the same percentile range.
Customer Satisfaction (CSAT) indicates brand perception. Tracking its trend is vital for loyalty and business growth.
Megamatte's overall CSAT is 71%, slightly down by 0.2 percentage points year-over-year. The Southeast Region mirrors the overall CSAT at 71%, with a similar decrease. The CSAT has fluctuated between 35.71% and 90.32% over the last three months, indicating variability in customer experience.
Outlet count reflects brand reach and market presence, vital for accessibility and revenue potential.
Megamatte has 63 outlets in the Southeast Region, and 1 outlet each in the Central-West and Northeast Regions. This distribution indicates a strong concentration in the Southeast Region, with minimal presence elsewhere.
Identifying key competitors through cross-visitation patterns helps refine marketing and retain customers.
Megamatte's customers also frequently visit Rei do Mate (14.29%), Bob's (14.29%), McDonald's (10.71%), Cacau Show - Chocolates (10.71%), and Café 45 (7.14%). This indicates shared customer preferences and competitive overlap with these brands.
Traffic workload analysis by hour helps optimize staffing and resource allocation for peak demand.
Megamatte experiences peak traffic between 8 AM and 6 PM, with the highest workload around 12 PM to 1 PM. Minimal traffic occurs between 10 PM and 5 AM, indicating operational hours and customer behavior.
Understanding consumer segments by gender and generation enables targeted marketing and product development.
Women have high affinity (index = 70), indicating they are overrepresented among Megamatte's customers. Men also are overrepresented (index = 123). Gen X shows a very high affinity (index = 383) suggesting a notable interest in Megamatte.