Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Uruguay and how they change over time
See what factors influence McDonald's performance in the Uruguay and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Uruguay
An analysis of McDonald's' competitors in the Uruguay
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's in Uruguay is in the top 1% (99th percentile), a leading position indicating a strong market presence. Peers like Burger King, El Palacio del Café, Tres Cruces terminal local 28/29, Rodelu, Starbucks, and El Italiano share similar top-tier performance.
Customer Satisfaction (CSAT) reflects customer happiness, impacting loyalty, repurchase rates, and brand reputation, thus driving business growth.
Overall CSAT for McDonald's in Uruguay is 49%, a decrease of 1.8 percentage points year-over-year. CSAT varies by state: Maldonado shows 58% (-2.4pp), Montevideo 54% (+5pp), and Canelones 26% (-28.8pp). The trend shows CSAT decreasing over the reported months.
Average Check (transaction value) indicates spending per customer, reflecting pricing strategy effectiveness and customer purchasing behavior and trends.
The overall average check for McDonald's in Uruguay is 643.9 UYU, a 12.1% increase year-over-year. By state, Maldonado has the highest average check at 693.8 UYU. Montevideo has 629.9 UYU. Canelones has 611.8 UYU. The trend line shows a slight decrease in the average check over the reported months.
Number of Outlets reflects market coverage and brand accessibility, crucial for revenue and expansion. More outlets can mean more revenue.
McDonald's in Uruguay has 21 outlets in Montevideo, 8 in Canelones, 5 in Maldonado, and 1 in Rivera. Montevideo dominates in outlet presence, suggesting a strategic focus on the capital city.
Understanding competitors reveals market dynamics and customer choices, aiding strategic positioning and competitive advantage.
Top competitors for McDonald's in Uruguay based on cross-visitation are Burger King (7.94%), Tres Cruces terminal local 28/29 (4.76%), Starbucks (3.65%), El Club de la Papa Frita (2.38%), and El Italiano (2.22%). Burger King has the highest overlap in customer base.
Traffic Workload by hours indicates peak operational periods, helping optimize staffing and resource allocation for better customer experience.
McDonald's in Uruguay experiences peak traffic between 11:00 AM and 8:00 PM, with the highest workload around 2:00 PM (58.21%). Traffic is lowest between 2:00 AM and 5:00 AM. This data informs staffing and operational strategies.
Consumer segments by Gender and Generation inform targeted marketing and positioning. Affinity reveals segment engagement relative to the average.
Women show an affinity index of 89, while Men show 110. Gen X shows an affinity of 122, while Gen Y shows 103. Men and Gen X are over-represented compared to average consumer. Women and Gen Y are under-represented.