Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Burger King performance in the Uruguay and how they change over time
See what factors influence Burger King performance in the Uruguay and how they change over time
Available by subscription
Available by subscription
An analysis of Burger King' competitors in the Uruguay
An analysis of Burger King' competitors in the Uruguay
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates brand’s share of foot traffic, revealing its competitive strength and customer preference.
Burger King in Uruguay holds a leading market performance at the 99th percentile. This indicates a strong competitive position, showing high customer preference. Performance peers in a similar range include McDonald's, El Palacio del Café, Tres Cruces terminal local 28/29, Rodelu, Starbucks and El Italiano.
Customer satisfaction (CSAT) reflects brand perception and loyalty, crucial for retention and growth in the competitive Cafe & Restaurants industry.
Burger King's overall customer satisfaction in Uruguay is 36%, a decrease of 8.2 percentage points year-over-year. CSAT varies by state, with Canelones showing the highest CSAT at 46% (up 12.4pp), while Colonia has the lowest at 16% (down 23.5pp). This suggests regional differences in customer experience impacting overall satisfaction.
Average check (transaction value) is a key revenue indicator, showing customer spending habits and pricing effectiveness in Cafe & Restaurants.
Burger King's average check in Uruguay is 609.9 UYU, a decrease of 9.2% year-over-year. Colonia shows the highest average check at 741.2 UYU. The decline suggests potential shifts in customer spending or pricing strategies.
Outlet count indicates market reach and accessibility, reflecting brand presence and expansion strategy in the Cafe & Restaurants sector.
Burger King has 23 outlets in Uruguay. The majority (12) are located in Montevideo, followed by Canelones and Maldonado (2 each). Other regions have single outlets, pointing to a concentrated presence in key urban areas.
Competitor analysis reveals market dynamics and customer preferences, crucial for strategic positioning and gaining a competitive edge.
Burger King's top competitor in Uruguay is McDonald's, with a cross-visitation rate of 19.38%. Other competitors include Tres Cruces terminal local 28/29 (5.81%), Starbucks (3.10%), Grido Helado (3.10%), and Ártico (2.33%). This highlights the competitive landscape and shared customer base.
Traffic workload analysis identifies peak hours, enabling efficient staffing and resource allocation to maximize customer experience and revenue.
Burger King in Uruguay experiences peak traffic between 12:00 and 20:00, with the highest workload around 14:00 (61.34). Traffic is significantly lower during early morning hours, indicating optimal times for promotions and staffing adjustments.
Understanding consumer segments enables targeted marketing, tailored product offerings, and improved customer engagement based on demographics.
Burger King in Uruguay shows a high affinity index for both Women (86) and Men (113), suggesting that men are overrepresented as customers compared to the average consumer. Additionally, the brand has a high affinity index for Gen X (112) and Gen Y (125), indicating that those generations are significantly overrepresented.