Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence KFC performance in the Serbia and how they change over time
See what factors influence KFC performance in the Serbia and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the Serbia
An analysis of KFC' competitors in the Serbia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's foot traffic share, revealing its competitive strength and customer preference in the industry.
KFC in Serbia holds a leading market position at the 99th percentile. This indicates a strong competitive presence and high customer preference compared to peers like Basch House 1887, Kafeterija, Walter BBQ, Ресторан „Језеро", Starbucks, and McDonald's, which are in the same range.
Customer satisfaction (CSAT) is key to brand loyalty and repeat business, reflecting product quality and service effectiveness.
KFC's overall CSAT in Serbia is 81%, a 12.8 percentage point increase year-over-year. Central Serbia shows higher CSAT (84%) with substantial growth, while Vojvodina's CSAT (57%) has declined, indicating regional differences in customer experience.
Average check reveals customer spending habits, impacting revenue and profitability, reflecting perceived value and pricing strategy.
The overall average check for KFC in Serbia is 1.5K RSD, up by 5.2% year-over-year. Vojvodina has a higher average check of 1.7K RSD, while Central Serbia matches the overall average. This suggests regional variations in order value.
Outlet count reflects brand reach and market presence, directly impacting accessibility and potential revenue generation.
KFC has 14 outlets in Central Serbia and 3 in Vojvodina. This distribution indicates a stronger presence in Central Serbia, suggesting strategic prioritization of this region for market coverage.
Identifying key competitors through cross-visitation helps refine marketing strategies and understand customer preferences.
McDonald's is the top competitor for KFC in Serbia, with a 20.61% cross-visitation rate. Other notable competitors include Starbucks (8.78%), Walter BBQ (3.38%), Kafeterija (3.04%), and Milky (3.04%), revealing shared customer bases.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
KFC in Serbia experiences peak traffic between 10:00 and 21:00, with the highest workload between 14:00 and 18:00. Minimal traffic occurs between 0:00 and 7:00, highlighting optimal operating hours.
Understanding consumer segments by gender and generation enables targeted marketing and tailored product offerings, maximizing ROI.
KFC's customer base in Serbia shows high affinity for women (94), indicating a strong female customer base. Gen Z is overrepresented (250), demonstrating high affinity, while Gen X (60) and Gen Y (95) have a lower affinity, suggesting an opportunity to increase engagement.