Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Qatar and how they change over time
See what factors influence McDonald's performance in the Qatar and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Qatar
An analysis of McDonald's' competitors in the Qatar
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals a brand's share of foot traffic, indicating its competitive strength and customer preference in the industry.
McDonald's in Qatar holds a leading market position with a percentile of 99, placing it in the top 1% of brands. This demonstrates strong customer preference compared to peers like Gahwetna, Belhambar Qatari Restaurant, Tim Hortons, Caravan Fish Market, Starbucks and Max's Restaurant, who are also at the same percentile.
Customer satisfaction (CSAT) reflects customer loyalty and impacts brand reputation and revenue. Monitoring CSAT is crucial for identifying areas of improvement.
McDonald's overall customer satisfaction in Qatar is 51%, a decrease of 10.8 percentage points year-over-year. CSAT varies by location, with Al-Daayen at 48% and Al Rayyan at 44%. This indicates a need to investigate and improve customer experience across different states to reverse the declining trend.
Average check reflects spending per transaction, influencing revenue and profitability. Analyzing trends helps optimize pricing and promotions.
The overall average check for McDonald's in Qatar is 54.5 QAR, down 6% year-over-year. Average check varies by location: Al Rayyan is 64.9 QAR, while Al-Daayen is 32.4 QAR. This suggests regional differences in spending habits influencing overall revenue.
The number of outlets indicates brand presence and accessibility. Tracking distribution across regions reveals market coverage and expansion opportunities.
McDonald's has 32 outlets in Al Rayyan, 6 in Al-Daayen, 3 in Umm Salal, 2 in Al Shahaniya, and 1 in Ash Shamal. The distribution indicates a strong presence in Al Rayyan and opportunities for expansion in other states.
Competitor analysis identifies key rivals and customer preferences, shaping competitive strategies and differentiation efforts to gain market share.
The top competitors for McDonald's in Qatar, based on cross-visitation, are Tea Time (19.06%), KFC (10.70%), Pizza Hut (5.48%), Papa Johns Pizza (4.70%), and Saravana Bhavan (3.66%). This indicates that customers who visit McDonald's also frequent these establishments, highlighting their direct competition.
Traffic workload analysis reveals peak hours and customer flow patterns, optimizing staffing and resource allocation to enhance service efficiency.
McDonald's in Qatar experiences the highest traffic workload between 20:00 and 23:00, peaking at 66.14% at 22:00. The lowest traffic is between 3:00 and 6:00. This information allows for optimized staffing and inventory management during peak and off-peak hours.
Understanding consumer segments enables targeted marketing strategies. Affinity insights inform messaging and positioning to resonate with specific groups.
McDonald's customers in Qatar show an affinity index of 119 for Men, suggesting over-representation compared to the average consumer. For gender Women affinity index equal to 59, indicating under-representation. Among generations Gen Z is over-represented with affinity index equal to 185, and Gen Y is over-represented with affinity index equal to 121.