Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Kazakhstan and how they change over time
See what factors influence McDonald's performance in the Kazakhstan and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Kazakhstan
An analysis of McDonald's' competitors in the Kazakhstan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's in Kazakhstan holds a leading market position with a market performance percentile of 99. This indicates that McDonald's captures a significant share of customer foot traffic compared to its peers in the Cafe & Restaurants industry, such as Traveler's Coffee, Shipudim, Silver Spoon, PASTA LA VISTA, Auyl and Degirmen.
Customer Satisfaction reflects customer happiness, impacting loyalty and brand image. High CSAT often correlates with repeat business and positive word-of-mouth.
McDonald's in Kazakhstan demonstrates strong customer satisfaction with an overall CSAT of 74%, a significant increase of 17.2 percentage points year-over-year. Kostanay Region stands out with a CSAT of 85%, indicating high customer approval in that area. CSAT dynamic data shows an approximated value of 86.96% in April-June.
Number of Outlets indicates brand's physical presence and market reach. Expansion reflects growth strategy and accessibility for customers.
McDonald's has a limited number of outlets in Kazakhstan. The majority are located in Astana (2), while Mangystau Region, Aqtöbe region, Karaganda Region, and Kostanay Region each have one outlet. This distribution suggests a focused expansion strategy in key urban areas.
Competitor analysis identifies key rivals and customer preferences, informing strategic positioning and competitive advantage.
Customers who visit McDonald's in Kazakhstan also frequent Coffee Boom (16.67%), Burger King (11.11%), Vanil' (11.11%), and Starbucks (11.11%). This cross-visitation data highlights direct competitors and shared customer base within the Cafe & Restaurants industry.
Traffic Workload by hours shows peak times, optimizing staffing and resources to meet customer demand efficiently.
McDonald's in Kazakhstan experiences peak traffic workload between 11 AM and 8 PM, with the highest workload occurring around 6 PM (64.58% - 66.48%). This data informs staffing decisions and resource allocation to manage customer flow effectively during busy periods.
Consumer segments highlight key customer groups. Understanding affinity indexes allows tailored marketing and product strategies for higher engagement.
Women are slightly under-indexed (96%) while Men are slightly over-indexed (102%) as McDonald's customers in Kazakhstan. Gen X has high affinity (170%), indicating strong engagement, while Gen Y is slightly under-indexed (84%), suggesting lower engagement compared to the average consumer.