Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence KFC performance in the Austria and how they change over time
See what factors influence KFC performance in the Austria and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the Austria
An analysis of KFC' competitors in the Austria
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's foot traffic share, revealing competitive strength and customer preference in the industry.
KFC is in the top 1% in Austria, indicating a leading market position. This signifies strong customer preference compared to peers like McDonald's, Burger King, L'Osteria, Figlmüller, Vapiano and Schweizerhaus, all within the same high-performance range.
Customer satisfaction reflects brand perception, impacting loyalty and future growth through repeat business and positive recommendations.
KFC's overall customer satisfaction in Austria is 79%, a significant 17.2 percentage point increase year-over-year. Satisfaction varies by state, with Burgenland at 94% and Tyrol at 52%. This suggests regional differences impacting customer experience.
Average check reveals customer spending habits, critical for revenue optimization and understanding perceived value.
The average check for KFC in Austria is 16.1 EUR, an 8.8% decrease year-over-year. Tyrol has the highest average check at 23.5 EUR, while Upper Austria has the lowest at 15.3 EUR. This shows varied spending across regions.
Outlet count indicates market reach, influencing brand accessibility and potential customer base within each location.
KFC has a limited number of outlets in Austria. Lower Austria has the most with 4, followed by Styria, Carinthia and Upper Austria with 2 each. Tyrol and Burgenland each have 1 outlet, showing uneven geographic distribution.
Competitive analysis helps in benchmarking performance and identifying key threats/opportunities in the market.
KFC customers in Austria also frequently visit McDonald's (17.04% cross-visitation). Burger King (5.37%), Subway (2.59%), Kaiser's – Kaiser'schmarrn and Le Burger (both 2.41%) are other competitors attracting KFC's customers.
Traffic workload distribution identifies peak hours, enabling optimized staffing and resource allocation for better service.
KFC in Austria experiences peak traffic between 10 AM and 8 PM, with the highest workload between 12 PM and 6 PM. Traffic is minimal during early morning hours, reflecting typical dining patterns.
Understanding consumer demographics allows tailored marketing strategies to enhance engagement and brand relevance.
Women are overrepresented among KFC customers (affinity index 70), indicating a strong affinity. Gen Y also shows higher-than-average affinity (affinity index 138). Gen X (73) and Gen Z (94) are underrepresented.