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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Max's is in the top 13% of brands
Sample of brands in the same percentile
See what factors influence Max's performance in the Canada and how they change over time
See what factors influence Max's performance in the Canada and how they change over time
Available by subscription
Available by subscription
An analysis of Max's' competitors in the Canada
An analysis of Max's' competitors in the Canada
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Max's holds a market performance percentile of 87 in Canada's Cafe & Restaurants industry, positioning it as an average/above average performer. This indicates a solid market presence. Performance peers in the same percentile are Casa Deluz, Andiamo Pizzeria, Banff Shawarma, Lou Pécou Pizzeria, D'AMO, and Gooneys Sandwichworks.
Customer satisfaction is a crucial indicator of customer loyalty, brand perception, and overall business health.
Max's overall customer satisfaction (CSAT) is 53%, up 0.7 percentage points year-over-year. Manitoba shows 56% CSAT (down 7.6pp), while Alberta shows 52% (up 4.4pp). Recent CSAT remained at 46% between April and June 2025, showing little variation.
Number of outlets indicates brand's reach and market presence, influencing accessibility and brand awareness.
Max's has a limited presence in Canada with only one outlet in Manitoba and one in Alberta. The number of outlets has not changed during the period.
Competitor analysis identifies key rivals and customer preferences, guiding strategic positioning and marketing efforts.
Max's primary competitors based on customer cross-visitation are Tim Hortons (16.67%) and McDonald's (16.67%), followed by Burger King and Jollibee (11.11% each). Miriwa Restaurant (5.56%) also sees some shared customers.
Traffic workload analysis pinpoints peak hours, optimizing staffing and resource allocation for enhanced customer experience.
Max's experiences peak traffic workload between 11 AM and 7 PM, with the highest activity around 6 PM (49.21%). There is no traffic between midnight and 10 AM, and after 8 PM until midnight.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance with key demographics.
Max's customer base shows a high affinity for women (79%, under-indexed, -11.76) and men (114%, over-indexed, +7.88). Among generations, Gen X are highly over-indexed (276%, +100), while Gen Y are under-indexed (64%, -20.58).