Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Marugame Udon is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Marugame Udon performance in the Indonesia and how they change over time
See what factors influence Marugame Udon performance in the Indonesia and how they change over time
Available by subscription
Available by subscription
An analysis of Marugame Udon' competitors in the Indonesia
An analysis of Marugame Udon' competitors in the Indonesia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows the brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Marugame Udon holds a leading market performance position in Indonesia's Cafe & Restaurants industry with a 99th percentile. This indicates a high level of customer preference compared to its competitors. Performance peers, also in the 99th percentile, include Mie Gacoan, Mie Gacoan Cikampek, Mie Gacoan Karawang, Feel Matcha, Monggo Mampir (Kostel & Cafe) Cafe Tanjung Duren | Cafe Rooftop, and PUTIEN.
Customer satisfaction (CSAT) measures how well a company's products or services meet customer expectations, crucial for loyalty and repurchase rates.
Marugame Udon's overall customer satisfaction is 77%, with a decrease of 2 percentage points year-over-year. Regional CSAT varies, with Sulawesi at 79% and Sumatra at 76%. The CSAT trend from April to June 2025 shows fluctuations, peaking in May before declining in June.
Average check reflects customer spending per transaction, indicating pricing strategy effectiveness and customer willingness to spend.
The overall average check for Marugame Udon is 80.9K IDR, a decrease of 11.9% year-over-year. Regional average checks vary, with Lesser Sunda Islands leading at 92.7K IDR. The average check fluctuated between April and June 2025, peaking in May before a significant drop in June.
The number of outlets indicates a brand's reach and expansion, reflecting investment and potential market penetration.
Marugame Udon has 90 outlets in Java, representing the largest concentration. Sumatra has 14 outlets, Kalimantan 7, Sulawesi 6, Lesser Sunda Islands 3, and Western New Guinea 1. This distribution highlights Java as the primary market.
Identifying main competitors is crucial for strategic benchmarking, understanding competitive pressures, and spotting opportunities.
The top competitors of Marugame Udon, based on cross-visitation, are Pizza Hut (5.84%), Fore Coffee (5.66%), KFC (5.20%), Starbucks (4.56%), and Solaria (4.47%). These brands are frequently visited by Marugame Udon's customers.
Traffic workload distribution highlights peak hours, enabling optimized staffing, marketing, and resource allocation.
Marugame Udon experiences its highest traffic workload between 10:00 AM and 21:00 PM, with peak activity around 18:00 PM. Traffic is significantly lower during the early morning hours, from midnight to 7:00 AM.
Understanding consumer segments allows targeted marketing, tailored product offerings, and enhanced customer engagement strategies.
Marugame Udon's customer base shows high affinity among women (95%) and men (104%). Among generations, Gen X (105%) and Gen Z (103%) exhibit higher-than-average affinity, while Gen Y is slightly under-indexed (98%).