Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Märkisch Edel is in the top 5% of brands
Sample of brands in the same percentile
See what factors influence Märkisch Edel performance in the Germany and how they change over time
See what factors influence Märkisch Edel performance in the Germany and how they change over time
Available by subscription
Available by subscription
An analysis of Märkisch Edel' competitors in the Germany
An analysis of Märkisch Edel' competitors in the Germany
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Märkisch Edel's Market Performance is at the 95th percentile, indicating a leading market position. This means Märkisch Edel outperforms 95% of its competitors. Its performance peers in the same percentile range include KUCHI Kant, Hansekai, Drei Kannen - Historisches Brauhaus, Agua TexMex Restaurant & Cocktailbar, Portofino, and Brückla.
CSAT reflects customer happiness, directly impacting loyalty and revenue. Tracking changes identifies areas for improvement and strengthens brand reputation.
Märkisch Edel's overall CSAT is 79%, up 1.4 percentage points year-over-year, indicating improved customer satisfaction. However, CSAT in Brandenburg decreased by 5.5 percentage points to 81%, suggesting a need to investigate and address local customer concerns. The CSAT fluctuated between 66.67% and 86.21% during the reported months.
Outlet count indicates market presence and growth potential. Expansion reflects brand strength and investment, crucial for wider customer reach.
Märkisch Edel has 20 outlets in Brandenburg and 1 in Mecklenburg-Vorpommern. The distribution highlights Brandenburg as the primary market. The absence of growth values suggests the number of outlets remained stable during the reported period.
Understanding competitors reveals market dynamics and customer preferences, guiding strategic decisions to enhance brand positioning and attract more customers.
Märkisch Edel's customers also frequent Nordcenter Döner Imbiss, Wurstteufel, McDonald's and Burger King (8% cross-visitation each), and Fisch and Meer (4% cross-visitation), indicating shared customer base with these brands. This suggests an opportunity for Märkisch Edel to differentiate itself.
Traffic workload identifies peak hours, allowing for optimal staffing and resource allocation to enhance customer service and operational efficiency.
Märkisch Edel experiences peak traffic between 7 AM and 4 PM, with the highest workload at 10 AM (55.96%). Traffic is minimal between 10 PM and 5 AM. This data helps optimize staffing during peak hours and reduce costs during off-peak times.
Consumer segments by gender & generation allow targeted marketing, improving engagement and ROI by tailoring messaging to specific groups.
Women show high affinity (65%) while Men are over-indexed (119%) for Märkisch Edel. Gen X are over-indexed (115%) , while Gen Y show slightly under-indexed affinity (91%). This suggests targeted marketing to solidify GenX loyalty while attracting more GenY.