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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Mama's Burger is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Mama's Burger performance in the Turkey and how they change over time
See what factors influence Mama's Burger performance in the Turkey and how they change over time
Available by subscription
Available by subscription
An analysis of Mama's Burger' competitors in the Turkey
An analysis of Mama's Burger' competitors in the Turkey
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Mama's Burger, with a market performance percentile of 99, is a leading brand in the Cafe & Restaurants industry in Turkey. This high percentile indicates that Mama's Burger captures a significant share of customer traffic compared to its competitors. Its performance peers, including Çiya Sofrası, Ayme Cafe Karadeniz Pide Evi, Kebapçı Ökkeş Kötekli Şubesi, Kazan Dede Çorba, Akkaya Aspava YDA, and Mavera Cafe & Lounge are at the same percentile.
CSAT measures customer happiness. A high score suggests strong brand loyalty, while a low score signals potential issues with product or service quality.
Mama's Burger boasts an 89% customer satisfaction (CSAT) score, marking a significant 7.8 percentage point increase year-over-year. This indicates a positive trend in customer perception. The Central Anatolia Region reports an 88% CSAT, with a 7.2 percentage point increase, highlighting regional strength.
Average check reveals how much customers spend per visit. A rising value may indicate increased prices, upselling, or changing customer preferences.
Mama's Burger's overall average check is 417.6 TRY, a substantial 50.3% increase year-over-year. This growth suggests customers are spending more per visit. The Central Anatolia Region leads with an average check of 425.9 TRY, while the Black Sea Region shows 377.6 TRY.
Outlet count reflects business expansion and market reach. Growth indicates investment and popularity, while decline could signal market saturation or closures.
Mama's Burger has 14 outlets in the Central Anatolia Region and 1 outlet in the Black Sea Region. This distribution indicates a strong presence in Central Anatolia, with opportunities for expansion in other regions.
Identifying key competitors allows for strategic benchmarking and understanding of market dynamics to refine competitive positioning.
Mama's Burger's top competitors based on customer cross-visitation include McDonald's, Tavuk Dünyası, Starbucks, and Kahve Dünyası, all with a cross-visitation rate of 3.2. Mama's Burger Hoşdere has a cross-visitation rate of 2.4, indicating customer overlap among these brands.
Traffic workload analysis helps optimize staffing and resource allocation by identifying peak hours of customer activity.
Mama's Burger experiences peak traffic between 16:00 and 20:00, with the highest workload at 18:00 (66.10). Traffic is minimal between 0:00 and 9:00. These insights can inform staffing and operational decisions.
Understanding consumer segments allows for tailored marketing strategies and product development to meet the specific needs of different groups.
Mama's Burger's consumer base shows high affinity with women (85) and men (107). Gen Y has an affinity index of 171. These insights suggest targeted marketing towards younger demographics and both gender.