Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Malzers Backstube is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Malzers Backstube performance in the Germany and how they change over time
See what factors influence Malzers Backstube performance in the Germany and how they change over time
Available by subscription
Available by subscription
An analysis of Malzers Backstube' competitors in the Germany
An analysis of Malzers Backstube' competitors in the Germany
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Malzers Backstube holds a leading market position with a percentile of 99 in Germany. This indicates a top market standing compared to competitors like Der Beck, Wurstteufel, Hako Ramen, HeimWerk, BrotHaus Café, and Olive Tree, who share a similar high-performance tier.
CSAT reflects customer happiness, directly impacting loyalty and revenue. Tracking CSAT helps identify areas for service improvement and maintain a competitive edge.
Customer satisfaction for Malzers Backstube is at 73%, showing a decrease of 4.9 percentage points compared to last year. This indicates a potential need to address customer concerns in North Rhine-Westphalia, where satisfaction mirrors the overall brand performance. Customer satisfaction saw fluctuation through the months, peaking in May and declining in June.
Average Check is the typical amount spent per customer, impacting revenue. Monitoring it aids in pricing strategies and upselling efforts to boost profitability.
The average check for Malzers Backstube is 9.5 EUR, reflecting a 20.9% increase year-over-year. This suggests customers are spending more per visit. In North Rhine-Westphalia, the average check mirrors the overall value, indicating consistent spending habits across locations. The average check increased throughout the months from April to June.
Outlet count indicates market reach. Tracking this KPI helps monitor expansion and market penetration relative to competitors in the Cafe & Restaurants industry.
Malzers Backstube operates 110 outlets in North Rhine-Westphalia. This number reflects the brand's established presence in the region and its operational scale within Germany's Cafe & Restaurants industry.
Understanding top competitors and customer co-visitation assists in refining marketing, service, and location strategies for Malzers Backstube.
McDonald's (13.82%), Burger King (5.04%), Bäckerei Büsch (4.82%), Cafe Extrablatt (4.17%), and Cafe Del Sol (2.85%) are the top competitors. A significant number of Malzers Backstube's customers also visit these brands, suggesting opportunities to attract customers with similar preferences.
Traffic workload shows peak hours, helping in staff and resource allocation. Analyzing it allows efficient management and enhances customer experience during busy times.
Peak traffic workload for Malzers Backstube occurs between 06:00 and 19:00, with the highest activity around 11:00. Minimal traffic occurs during the night. This data informs staffing and resource allocation to meet customer demand effectively.
Consumer segment analysis, based on gender and generation, enables tailored marketing. It optimizes ad spend by targeting high-affinity groups with relevant campaigns.
Women (95 affinity index) and Gen X (139 affinity index) show higher affinity towards Malzers Backstube. These segments are overrepresented among Malzers Backstube's consumer base. Men (103 affinity index) are slightly overrepresented, while Gen Y (46 affinity index) and Gen Z (29 affinity index) segments are underrepresented.