Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Mala Hot Pot is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Mala Hot Pot performance in the Taiwan and how they change over time
See what factors influence Mala Hot Pot performance in the Taiwan and how they change over time
Available by subscription
Available by subscription
An analysis of Mala Hot Pot' competitors in the Taiwan
An analysis of Mala Hot Pot' competitors in the Taiwan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Mala Hot Pot is a leading brand, positioned in the top 1% in Taiwan's Cafe & Restaurants industry. This high percentile indicates a strong market presence compared to peers like 米麻辣鴛鴦鍋.
Customer satisfaction (CSAT) is crucial for brand loyalty and business growth. Monitoring changes helps identify areas for service improvement and maintain customer retention.
Overall customer satisfaction for Mala Hot Pot is 73%, a decrease of 20.1 percentage points year-over-year. Satisfaction varies across cities, with Taoyuan City showing the highest CSAT (89%) and Luodong showing a significant decrease.
Average check reflects customer spending per visit, impacting revenue. Monitoring its trend aids in pricing strategies and understanding customer spending habits.
The overall average check for Mala Hot Pot is 911.1 TWD, a 3.2% increase year-over-year. Zhubei City has the highest average check (966.7 TWD). This shows positive revenue trends.
Number of outlets indicates brand reach and market presence. Tracking distribution across locations helps assess expansion strategies and regional market coverage.
Mala Hot Pot has 16 outlets in Taipei, the highest concentration. Expansion is focused in Taipei, followed by New Taipei (4 outlets). The distribution indicates a strong market focus in Taipei.
Analyzing competitors reveals market dynamics and customer preferences. Understanding cross-visitation patterns helps refine marketing and identify competitive threats.
McDonald's (7.41%) and Starbucks (4.89%) are the top competitors with the highest cross-visitation from Mala Hot Pot customers. This overlap indicates shared customer base with fast food and coffee chains.
Traffic workload analysis by hour helps optimize staffing and resource allocation, enhancing customer experience during peak times and improving operational efficiency.
Traffic workload peaks between 17:00 and 20:00, with the highest at 19:00 (60.85%). This data indicates the need for increased staffing during dinner hours to accommodate customer flow.
Analyzing consumer segments helps target marketing efforts. Gender and generation insights inform tailored strategies, improving engagement and brand resonance.
Women (83%) are overrepresented among Mala Hot Pot's consumers, with an affinity index higher than average. Men are underrepresented (118%). Gen Y (104%) show affinity, while Gen Z (72%) shows lower affinity.