Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Mado is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Mado performance in the Netherlands and how they change over time
See what factors influence Mado performance in the Netherlands and how they change over time
Available by subscription
Available by subscription
An analysis of Mado' competitors in the Netherlands
An analysis of Mado' competitors in the Netherlands
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals competitive strength and customer preference in the Cafe & Restaurants industry.
Mado, with a market performance of 99, is a leading brand in the Netherlands' Cafe & Restaurants sector, indicating a strong market presence and high customer preference. Mado outperforms peers like Pllek, La Zoccola, Portugalia Tasca, Taco Mundo, Esh Pitabar and Rodeo all at 99 percentile.
Customer satisfaction is crucial for brand loyalty and growth; CSAT measures how well Mado meets customer expectations.
Mado's overall customer satisfaction (CSAT) in the Netherlands is 57%, a slight decrease of 0.5 percentage points year-over-year. While moderately positive, there is need for improvement. The trend shows CSAT increasing from 38.46% in April 2025 to 73.83% in June 2025.
Average check reflects customer spending habits, impacting revenue and profitability in the Cafe & Restaurants sector.
Mado's average check in the Netherlands is 25.9 EUR, reflecting the average customer spend per visit. This represents a 2.5% decrease year-over-year. The average check decreased from 31.25 EUR in April 2025 to 20.48 EUR in June 2025.
Outlet count indicates market reach and brand presence in the Cafe & Restaurants sector.
Mado has 3 outlets in the Netherlands, representing its current physical presence. Maintaining or expanding this number is important for sustained growth and market coverage. There is no growth value within the selected period.
Identifying top competitors helps Mado understand the competitive landscape and refine its market strategy.
Mado's top competitors, based on customer cross-visitation, are McDonald's (10.29%), Wawburger (8.82%), Starbucks (8.82%), Yaprak Döner Amsterdam (7.35%), and Fat Phill's (5.88%). McDonald’s is visited by the highest percentage of Mado's customers.
Traffic workload by hours shows peak and off-peak times, enabling efficient staffing and resource allocation.
Mado experiences peak traffic between 14:00 and 15:00 (43.52%). Traffic is minimal between 0:00 and 8:00. Understanding this traffic pattern allows Mado to optimize staffing and resources throughout the day.
Understanding consumer segments by gender and generation informs targeted marketing and product positioning.
Mado's customer base shows a slightly higher affinity among women (index 102) compared to men (index 99). Gen Y exhibits a significantly higher affinity (index 138), while Gen X (index 79) and Gen Z (index 65) are underrepresented. Gen Y is the primary consumer segment.