Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Netherlands and how they change over time
See what factors influence McDonald's performance in the Netherlands and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Netherlands
An analysis of McDonald's' competitors in the Netherlands
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, reflecting competitive strength and customer preference in the cafe & restaurant industry.
McDonald's in the Netherlands holds a leading market position, ranking in the top 1% within the Cafe & Restaurants industry. This high percentile indicates strong brand preference and competitive advantage. Performance peers like KFC and Burger King share a similar position.
Customer Satisfaction (CSAT) indicates loyalty. Tracking CSAT helps identify areas for improvement and ensures positive brand perception.
McDonald's overall CSAT in the Netherlands is 47%, a decrease of 1.8 percentage points year-over-year. Curacao shows the highest CSAT at 81% with a significant increase, while Sint Maarten shows a decrease. The Netherlands region reflects the overall average.
Average Check shows how much customers spend per visit. Monitoring this KPI can reveal opportunities for upselling and inform pricing strategies.
The overall Average Check for McDonald's in the Netherlands is 15.20 EUR, an increase of 3.40% year-over-year. The Netherlands region reflects the overall average. Stable average check observed from April to June 2025.
Tracking the number of outlets indicates brand presence. Analyzing distribution informs expansion and market penetration strategies.
McDonald's has 368 outlets in the Netherlands, significantly more than other regions like Curacao (5), Aruba (4), and Sint Maarten (2). The high number of outlets in the Netherlands indicates a strong market presence.
Competitor analysis identifies key rivals. Understanding cross-visitation patterns reveals customer preferences and competitive dynamics.
KFC (7.89% cross-visitation) and Burger King (4.69% cross-visitation) are the top competitors for McDonald's in the Netherlands. La Place (2.47%), Starbucks (2.44%), and Domino's Pizza (2.17%) also see notable cross-visitation from McDonald's customers.
Analyzing traffic workload by hour helps optimize staffing and resource allocation, ensuring efficient service during peak times.
McDonald's in the Netherlands experiences peak traffic workload between 17:00 and 18:00 (61.51% and 61.62% respectively). Traffic gradually increases from 7:00, peaking in the late afternoon/early evening, then decreasing overnight.
Understanding consumer segments allows tailored marketing. Gender and generation insights inform targeted campaigns and product positioning.
McDonald's customer base shows a higher affinity index for women (72). Men are overrepresented (116). Generation X shows a higher affinity (112), while Gen Y (95) and Gen Z (84) are under-indexed, suggesting potential areas for targeted marketing.