Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Mad Toppings is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Mad Toppings performance in the Australia and how they change over time
See what factors influence Mad Toppings performance in the Australia and how they change over time
Available by subscription
Available by subscription
An analysis of Mad Toppings' competitors in the Australia
An analysis of Mad Toppings' competitors in the Australia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mad Toppings is in the top 1% of brands, indicating a leading market position. This high percentile demonstrates significant customer preference. Performance peers include The Court, Big Buns Burgers Ribs & Shakes, Kalamunda Hotel, Leaf Cafe & Co, Third Wave, and Hua Lu Peking Duck.
CSAT is vital for understanding customer sentiment, guiding improvements, and fostering loyalty, directly impacting long-term success.
Mad Toppings has an overall customer satisfaction of 82%, which is a decrease of 3.2 percentage points year-over-year. In New South Wales, the CSAT is also 82% with a similar decrease. The CSAT trend shows a slight decline from April to June 2025, suggesting potential areas for service improvement.
Average check is a crucial metric that reflects spending habits and pricing effectiveness, driving revenue optimization.
The overall average check for Mad Toppings is 40.6 AUD, which is a 23% increase year-over-year. In New South Wales, the average check is also 40.6 AUD. The average check fluctuated between April and June 2025, peaking in June, indicating varying spending patterns.
Outlet count indicates market presence, influencing brand reach, accessibility, and overall revenue potential.
Mad Toppings has 16 outlets in New South Wales. This indicates the brand's established presence in the state. There's no growth value provided, meaning number of outlets is stable in the reported period.
Identifying key competitors and customer overlap is crucial for strategic positioning and targeted marketing efforts.
The top competitors for Mad Toppings, based on customer cross-visitation, are McDonald's (13.83%), KFC (7.45%), Hungry Jack's Burgers (5.32%), Pizza Hut (4.26%), and Domino's Pizza (4.26%). This reveals that Mad Toppings shares customers with major fast-food chains.
Traffic workload analysis helps optimize staffing and resource allocation to meet customer demand effectively.
Mad Toppings experiences peak traffic workload between 11 AM and 10 PM, with the highest activity around 6 PM to 7 PM (51.09%-55.57%). Traffic is minimal in the early morning hours (1 AM to 9 AM), indicating operational hours align with customer demand.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies.
Mad Toppings' customer base shows a significant over-representation of Men (138 affinity index) with affinity far above average. Women affinity (49 index) far below average. Generation X (128 affinity index) and Generation Y (125 affinity index) are also over-represented.