Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Maasai is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Maasai performance in the Kenya and how they change over time
See what factors influence Maasai performance in the Kenya and how they change over time
Available by subscription
Available by subscription
An analysis of Maasai' competitors in the Kenya
An analysis of Maasai' competitors in the Kenya
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Maasai's market performance is at the 99th percentile, marking it as a leading brand in Kenya's Cafe & Restaurants sector. This position indicates a strong market presence and customer preference compared to its peers. Competitors within a similar range include Red Ginger, Boba caffe, Nairobi Street Kitchen, Shawarma Street, Embu Town, and Bao Box.
Customer satisfaction is crucial as it reflects customer loyalty and brand perception, influencing repeat business and positive word-of-mouth referrals.
Maasai's overall customer satisfaction is 60%, a decrease of 20.2 percentage points year-over-year. Coast region shows a CSAT of 61%, also down by 16.8pp. The decline in CSAT suggests a need to investigate factors affecting customer experience and implement improvements to regain customer loyalty and positive sentiment.
Average check indicates how much customers spend per transaction, impacting overall revenue and profitability for the Cafe & Restaurants brand.
Maasai's overall average check is 2.7K KES, reflecting a 6.3% increase year-over-year. The Coast region has an average check of 3K KES, with no growth. The increased average check suggests customers are spending more per visit, boosting revenue and profitability. Monitoring regional variations is important.
Number of outlets shows brand's geographical presence, and indicates market reach and potential revenue generation across different regions.
Maasai has 5 outlets in the Coast region, 4 in Rift Valley, and 1 each in Central Kenya, Eastern, and Coastal Kenya. The distribution indicates a strong presence in the Coast and Rift Valley regions. Assessing performance in each region can help optimize resource allocation and expansion strategies.
Identifying top competitors through cross-visitation helps understand competitive dynamics and develop strategies to enhance brand differentiation and customer retention.
The top competitors visited by Maasai's customers are Char-Choma Restaurant, Java House, KFC, Cafesserie Village Mall, and Chicken Inn. These brands have cross-visitation rates ranging from 6.15% to 9.23%. Analyzing these competitors' strengths and weaknesses allows Maasai to refine its offerings and marketing strategies to attract and retain customers.
Understanding traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to optimize customer service and operational efficiency.
Maasai experiences peak traffic between 17:00 and 20:00, with the highest workload at 20:00. The lowest traffic is observed between 1:00 and 5:00. Staffing and resource planning should align with these patterns to ensure optimal service during peak hours and minimize costs during off-peak times.
Analyzing consumer segments by gender and generation helps tailor marketing and positioning strategies for increased customer affinity and engagement.
Maasai's customer base shows a higher affinity for Women (136%) and Gen X (205%). The high affinity index for Women suggests a stronger representation in Maasai's customer base. Gen X is significantly overrepresented, indicating a high affinity. Targeted marketing efforts should leverage these affinities to enhance engagement and loyalty within these key segments.