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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Chicken Inn is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Chicken Inn performance in the Kenya and how they change over time
See what factors influence Chicken Inn performance in the Kenya and how they change over time
Available by subscription
Available by subscription
An analysis of Chicken Inn' competitors in the Kenya
An analysis of Chicken Inn' competitors in the Kenya
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, indicating competitive strength and customer preference within the industry.
Chicken Inn, with a market performance percentile of 99, is a leading brand. This high percentile signifies a strong market presence, indicating greater foot traffic and customer preference compared to its peers like Kikao Chill & Vibe, Pizza Inn and CJ's.
Customer satisfaction (CSAT) reflects customer happiness, influencing loyalty and repeat business, which are vital for sustained growth.
Chicken Inn's overall CSAT is 75%, a 10.4 percentage point increase year-over-year. Central Kenya shows a significant CSAT increase (34.2pp), while Coast region decreased by 7.5pp, indicating regional differences in customer experience.
Average check (Avg Check) indicates spending per transaction, revealing customer purchase behavior and revenue generation efficiency.
Chicken Inn's overall average check is 1.2K KES, a 15.2% decrease year-over-year. Rift Valley and Coast show the highest average check (1.3K KES), while Central Kenya stands at 1.1K KES, suggesting regional variations in spending habits.
Outlet count reflects brand's reach, expansion strategy, and market penetration, indicating accessibility and potential market share.
Chicken Inn has the highest number of outlets in Central Kenya (11), followed by Coast (7) and Rift Valley (5). This distribution highlights key areas of operation and potential for further expansion in other regions.
Competitor analysis identifies key rivals, revealing competitive landscape and opportunities for differentiation and market share gain.
Chicken Inn's top competitors based on cross-visitation are Java House (17.22%), KFC (13.33%), and Pizza Inn (10.56%). This indicates that customers who visit Chicken Inn also frequently visit these establishments.
Traffic workload analysis identifies peak hours, enabling optimized staffing, resource allocation, and improved customer service during busy periods.
Chicken Inn experiences peak traffic workload between 12:00 PM and 7:00 PM, with the highest traffic around 6:00 PM (55.93%). This data suggests optimal staffing and resource allocation during these hours.
Understanding consumer segments allows targeted marketing, enhancing engagement and brand affinity by tailoring messages to specific groups.
Chicken Inn's customer base shows a higher affinity among women (86) and Gen Z (291). Men are represented by an affinity index of 106 and Gen Y by 95. Tailored marketing can capitalize on these segment-specific trends.