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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
La Purisima is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence La Purisima performance in the Mexico and how they change over time
See what factors influence La Purisima performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of La Purisima' competitors in the Mexico
An analysis of La Purisima' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals a brand’s share of foot traffic, showing its competitive strength and customer preference in the industry.
La Purisima, with a market performance of 98 in Mexico's Cafe & Restaurants industry, holds a leading position, indicating strong customer preference. Its peers include Peko Peko, Bhogali, Churro, Tacos Los Güeros de la Moctezuma, Fonda del Pon Piticon and La Antigua (Zona Real).
Customer satisfaction (CSAT) reflects customer contentment. Monitoring CSAT is essential for spotting areas needing enhancement to boost loyalty.
La Purisima's overall CSAT is 41%, down 17.4 percentage points year-over-year. In Nuevo León, CSAT is also 41%. The trend shows fluctuation with values between 33.33% and 46.67%. This indicates a need to investigate and address the drivers of dissatisfaction.
Number of outlets indicates brand reach. Tracking outlets helps measure expansion and adaptation to customer demands.
La Purisima has 14 outlets in Nuevo León. This provides information about the number of locations serving customers and the capacity to meet demand.
Competitor insights are crucial for benchmarking. Identifying top competitors and overlap reveals market positioning, threats, and opportunities.
La Purisima's top competitors include Starbucks (12.20% cross-visitation), Tim Hortons (12.20%), Little Caesars Pizza (9.76%), Carl's Jr. (9.76%), and El Gran Horno (7.32%). This shows the brands La Purisima's customers also frequent.
Traffic workload analysis by hours highlights peak times and potential staffing optimization. It ensures resources align with consumer demand.
La Purisima experiences peak traffic between 17:00 and 19:00, with the highest workload at 18:00 (58.18%). There is no traffic between 0:00 and 7:00 and traffic starts to increase around 8:00. This pattern shows when the restaurant is most active.
Consumer segment analysis informs targeted strategies. By understanding demographic preferences, brands can refine marketing and product offerings.
La Purisima's customer base shows high affinity with women (103 index) and Gen Y (176 index). This data suggests higher engagement among these segments compared to the average population.