Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
La Plaza del Pollo is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence La Plaza del Pollo performance in the Dominican Republic and how they change over time
See what factors influence La Plaza del Pollo performance in the Dominican Republic and how they change over time
Available by subscription
Available by subscription
An analysis of La Plaza del Pollo' competitors in the Dominican Republic
An analysis of La Plaza del Pollo' competitors in the Dominican Republic
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's competitive strength and customer preference, crucial for strategic decisions and investment prioritization.
La Plaza del Pollo holds a leading position in the Dominican Republic's cafe & restaurant industry, securing a 99th percentile rank. This means that the brand outperforms most of its competitors. Performance peers in the same range are Noah, Restaurante capitán Cook, Las 4F Restaurant -Moca-, Sugar Lounge, Doña Pula La Cumbre, and Hard Rock Cafe.
Customer satisfaction reflects brand perception and loyalty, impacting retention and revenue. Low satisfaction can indicate service or product issues.
La Plaza del Pollo's overall customer satisfaction stands at 60%, a decrease of 1.7 percentage points year-over-year. Satisfaction is at 60% in both Santo Domingo and Distrito Nacional. Santo Domingo shows growth of 8.9pp while Distrito Nacional decreased by 11.4pp. Efforts should focus on service improvements.
Average check reflects customer spending habits and pricing strategy effectiveness; higher check can boost revenue with fewer transactions.
The overall average check for La Plaza del Pollo is 647.1 DOP, down 21.2% year-over-year. Distrito Nacional has an average check of 777.8 DOP. Santo Domingo average check is 500 DOP. Strategies to increase order value may be needed.
Outlet count indicates market reach and growth potential; expansion reflects business health and consumer demand within the region.
La Plaza del Pollo has 6 outlets in Distrito Nacional and 5 in Santo Domingo. The outlet distribution suggests a strong presence in both key states of the Dominican Republic.
Analyzing competitors reveals market dynamics, customer preferences, and opportunities to differentiate and capture market share.
The top competitors for La Plaza del Pollo, based on customer cross-visitation, are Little Caesars Pizza (17.24%), McDonald's (15.52%), Wendy's (10.34%), Adrian Tropical (6.90%), and Taco Bell (6.90%). These brands represent potential alternatives for La Plaza del Pollo's customers.
Traffic workload insights inform staffing, inventory, and promotional strategies, optimizing resource allocation and customer experience during peak hours.
La Plaza del Pollo experiences peak traffic between 12 PM and 1 PM, with a significant workload starting around 9 AM. Traffic gradually decreases after 1 PM. The lowest traffic is during the early morning hours (0 AM to 7 AM).
Understanding consumer segments allows tailored marketing, enhancing relevance and engagement, and optimizing ROI on marketing expenditure.
Women are overrepresented among La Plaza del Pollo's consumers (81 affinity index), while men are also overrepresented (110 affinity index). Gen X (173 affinity index) is highly overrepresented, while Gen Y is slightly underrepresented (91 affinity index).