Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
La Parrilla is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence La Parrilla performance in the Mexico and how they change over time
See what factors influence La Parrilla performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of La Parrilla' competitors in the Mexico
An analysis of La Parrilla' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals competitive strength and customer preference through brand's share of foot traffic in the industry.
La Parrilla's market performance is at the 98th percentile, positioning it as a leading brand in Mexico's Cafe & Restaurants industry. This high percentile indicates a strong market presence. Performance peers include Coco Cafe, Cafetal 97, Club de Pollos, Munchers House, Bendita Costilla and Parrilla Mexicana El Rincón del Conejo.
Customer satisfaction (CSAT) reflects brand perception, impacting loyalty, reputation, and long-term growth in the Cafe & Restaurants sector.
La Parrilla's overall CSAT is 73%, up by 2.9 percentage points year-over-year, indicating improved customer sentiment. In Quintana Roo, the CSAT is 72%, reflecting positive regional feedback. CSAT dynamic data shows fluctuation in 2025 with the highest rate in May (86.96%).
Average check reflects customer spending habits, indicating pricing strategy effectiveness and overall revenue generation in the Cafe & Restaurants market.
La Parrilla's overall average check is 389.2 MXN, a decrease of 21.5% year-over-year, signaling potential shifts in pricing strategy or customer spending. Quintana Roo shows an average check of 404.3 MXN, with dynamic data in 2025 indicating variations throughout the months. The average check in April and June was 411.76 MXN and in May was 312 MXN.
Number of outlets indicates brand's market reach and expansion, crucial for assessing growth and penetration in the Cafe & Restaurants sector.
La Parrilla has a total of 15 outlets across Mexico. The majority, 8, are located in Quintana Roo. Tamaulipas, Zacatecas, Puebla, Campeche, Coahuila and Nuevo León each have 1 outlet. This distribution highlights Quintana Roo as a key market for the brand.
Understanding key competitors allows a brand to refine its strategy, enhance its offerings, and maintain a competitive edge in the Cafe & Restaurants industry.
La Parrilla's top competitors, based on customer cross-visitation, are TACO y TEQUILA and Starbucks (10.53%), McDonald's (8.77%), and Bubba Gump Shrimp Co. and La Casa de los Abuelos (5.26%). This data highlights the competitive landscape and customer preferences.
Analyzing traffic workload by hour helps optimize staffing, manage resources, and improve customer experience during peak and off-peak times.
La Parrilla's peak traffic workload occurs between 14:00 and 20:00, with the highest at 16:00-17:00 (55.63% and 55.60%). Traffic is lowest between 0:00 and 7:00. These insights inform staffing and resource allocation strategies.
Consumer segment analysis informs targeted marketing, product development, and customer engagement strategies by understanding demographic preferences.
La Parrilla's customer base shows a higher affinity towards women (92%) than men (105%). Among generations, Gen Y is overrepresented (117%), while Gen X and Gen Z are underrepresented (92%). This data can help tailor marketing strategies.