Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
La Leña is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence La Leña performance in the Peru and how they change over time
See what factors influence La Leña performance in the Peru and how they change over time
Available by subscription
Available by subscription
An analysis of La Leña' competitors in the Peru
An analysis of La Leña' competitors in the Peru
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand’s share of foot traffic, showing its competitive strength and customer preference within the Cafe & Restaurants industry.
La Leña is in the top 1% (99th percentile), a leading position. This signifies a strong market presence and high customer preference compared to peers like Astrid y Gastón, La Mora, Tentaciones Breña, Carpe Diem Cucina Italiana, Poke 51, and La Mar, all at the same percentile.
Customer satisfaction is vital as it reflects customer loyalty and impacts long-term brand success in the competitive Cafe & Restaurants market.
La Leña's overall customer satisfaction is 66%, a decrease of 8.4 percentage points year-over-year. The Lima region mirrors this at 66%, also down by 8.7 percentage points. This indicates a concerning trend of declining customer happiness.
Average check tracks customer spending per visit, impacting revenue. Monitoring trends helps optimize pricing and understand customer purchasing behavior.
The overall average check for La Leña is 56.5 PEN, a decrease of 5.2% year-over-year. Lima's average check is 56.9 PEN, with no growth. This suggests a need to investigate factors influencing spending.
Outlet count indicates brand reach and market coverage. Expansion reflects growth, while stagnation may suggest market saturation or strategic consolidation.
La Leña has 16 outlets in Lima and 1 in Junín. The concentration in Lima suggests a strong presence in the capital, while a limited presence in Junín may indicate expansion opportunities.
Competitor analysis identifies key rivals and customer preferences, informing strategic decisions to enhance market position and customer retention.
La Leña's customers also frequently visit Pardos Chicken (9.32%), Starbucks (5.08%), Papa Johns Pizza (4.24%), KFC (4.24%), and Domino's Pizza (4.24%). This reveals direct competitors and shared customer base.
Traffic workload by hour optimizes staffing and resource allocation, enhancing customer experience during peak times and improving operational efficiency.
La Leña experiences peak traffic between 12 PM and 9 PM, with the highest workload between 2 PM and 3 PM (58.52%). Traffic is minimal before 11 AM and after 10 PM, indicating optimal operating hours.
Consumer segments reveal key demographic groups, enabling targeted marketing and product development strategies to better meet specific customer needs.
Women are overrepresented with an affinity index of 106, while men are underrepresented with an affinity index of 96. Gen Y segment affinity index is 167, indicating a significantly higher affinity for La Leña.