Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
La Brasa Roja is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence La Brasa Roja performance in the Colombia and how they change over time
See what factors influence La Brasa Roja performance in the Colombia and how they change over time
Available by subscription
Available by subscription
An analysis of La Brasa Roja' competitors in the Colombia
An analysis of La Brasa Roja' competitors in the Colombia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's foot traffic share, reflecting competitive strength and customer preference in the Cafe & Restaurants sector.
La Brasa Roja's MARKET PERFORMANCE is at the 98th percentile, indicating a leading position in Colombia's Cafe & Restaurants industry. This means La Brasa Roja outperforms 98% of brands in foot traffic. Performance peers include Don Costilla BBQ, iL Gallo Restaurante, Xl Colombia Gourmet Modelia, Tejo La Embajada, Parrilla & Cervecería Pie de Cumbre, and Shibuya Robata & Sushi Bar.
Customer satisfaction (CSAT) reflects customer happiness, driving loyalty and brand reputation. Tracking CSAT is key for identifying areas for service improvement.
La Brasa Roja's overall CSAT is 22%, a decrease of 18.6 percentage points year-over-year. The RAP (Especial) Central region shows 34% CSAT, down 9 percentage points. The CSAT dynamic data from April to June 2025 indicates fluctuations, peaking at 33.33% in June. This highlights a need to address customer satisfaction issues to improve performance.
Outlet count indicates brand reach and growth. Tracking by region reveals expansion progress and market penetration in specific geographic areas.
La Brasa Roja has 27 outlets in RAP (Especial) Central, 10 in RAP Pacífico, 9 in RAP del Agua y la Montaña, and 1 in RAP Eje Cafetero. The concentration in RAP (Especial) Central suggests a strong presence in that region, while other regions have fewer outlets, indicating potential expansion opportunities.
Identifying top competitors and cross-visitation helps refine strategies and understand market dynamics. It helps to learn about customer overlap with other brands.
La Brasa Roja's top competitors by cross-visitation are Cali Mio (11.54%), Crepes & Waffles (7.69%), McDonald's (7.69%), El Galápago (3.85%), and Los Pollitos (3.85%). This indicates that customers who visit La Brasa Roja also frequent these establishments. The data helps understanding direct competition.
Traffic workload by hour reveals peak times. Optimizing staffing and promotions helps maximize revenue and improve customer experience during busy periods.
La Brasa Roja's traffic workload peaks between 12:00 PM and 3:00 PM, with the highest workload at 1:00 PM (59.65%). Activity is minimal between 1:00 AM and 10:00 AM. This data informs staffing and promotional strategies to align with peak and off-peak hours.