Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Krispy Kreme is in the top 24% of brands
Sample of brands in the same percentile
See what factors influence Krispy Kreme performance in the Malaysia and how they change over time
See what factors influence Krispy Kreme performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of Krispy Kreme' competitors in the Malaysia
An analysis of Krispy Kreme' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Krispy Kreme in Malaysia holds a Market Performance percentile of 76, positioning it as average/above average within the Cafe & Restaurants industry. This suggests a solid market standing, though not leading. Performance peers in the same percentile range include Oh Cha Matcha - Sunway Velocity, Kao Fu Restaurant 舅父鱼丸粉, Lodge 10 Coffee, Shifuku bakery, QualiTea Mount Austin, TBH ("Two Bee Happy") Food Court (大四喜).
Outlet count indicates market reach. A larger footprint enhances brand accessibility, boosting sales and market presence across different locations.
Krispy Kreme in Malaysia has 7 outlets in Selangor, 3 in Penang, and 1 each in Putrajaya and Pahang. Selangor represents the largest concentration, indicating a strategic focus on this state.
Competitor analysis identifies key rivals and customer preferences. This insight informs strategic positioning and helps capture market share effectively.
Krispy Kreme customers in Malaysia also frequently visit McDonald's and Starbucks (40% cross-visitation). RAZ TANDOOR BRIYANI BISTRO, Ikat Tepi Kopitiam Aroma, and Leeza Tomyam each see 20% cross-visitation, suggesting shared customer interests.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and maximizes revenue potential.
Krispy Kreme in Malaysia experiences peak traffic workload between 10:00 and 21:00, reaching its highest point around 11:00-12:00. Minimal activity occurs between midnight and 7:00, indicating operational hours impact.
Analyzing consumer segments by Gender and Generation informs targeted marketing strategies. Affinity insights enhance campaign relevance and improve ROI.
Among Krispy Kreme customers in Malaysia, women show a high affinity (index 193), indicating over-representation compared to the average consumer. Men are under-indexed (index 34). Gen Y also exhibits high affinity (index 183).