Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Krispy Kreme is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Krispy Kreme performance in the Dominican Republic and how they change over time
See what factors influence Krispy Kreme performance in the Dominican Republic and how they change over time
Available by subscription
Available by subscription
An analysis of Krispy Kreme' competitors in the Dominican Republic
An analysis of Krispy Kreme' competitors in the Dominican Republic
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reflects brand strength and customer preference, revealing competitive standing within the Cafe & Restaurants industry.
Krispy Kreme holds a leading market performance at the 99th percentile in the Dominican Republic. This indicates a strong competitive position, suggesting Krispy Kreme captures a significant share of customer preference. Performance peers within the same percentile range include La Bruja Chupadora BBQ & Pub, Italia Mia - Pizza & Burgers, Laurel, Cabanna Restaurant & Cocktail Club, Tamashi Bayahibe Sushi Restaurant, and D' Luis Parrillada, suggesting a tightly competitive upper echelon.
Customer satisfaction is crucial as it directly impacts brand loyalty, repurchase rates, and overall business growth and sustainability.
Krispy Kreme's overall customer satisfaction is at 50%, a decrease of 12.3 percentage points year-over-year. In Distrito Nacional, CSAT is 56%, with a decrease of 1.6 percentage points. The CSAT dynamic data shows a consistent CSAT of 53.85% from April to June 2025. This decline suggests a need for improvement in customer experience to regain lost ground.
Average check reveals customer spending habits and the perceived value of offerings, vital for revenue optimization strategies.
The overall average check for Krispy Kreme is 625 DOP, a decrease of 34.8% year-over-year. In Distrito Nacional, the average check is also 625 DOP with no change. Dynamic data shows a stable average check value of 326.92 DOP from April to June 2025. This indicates a substantial drop in customer spending, requiring a review of pricing strategies or product offerings.
Outlet count indicates brand reach and market penetration, reflecting expansion efforts and potential revenue streams.
Krispy Kreme has 9 outlets in Distrito Nacional and 4 in Santo Domingo. Distrito Nacional represents the largest concentration of Krispy Kreme outlets. This distribution reflects a higher market penetration in Distrito Nacional compared to Santo Domingo.
Competitor analysis helps identify key rivals and understand customer preferences, informing competitive strategies and market positioning.
Krispy Kreme's top competitors based on cross-visitation are Taco Bell (15.22%), Wendy's (15.22%), McDonald's (13.04%), Little Caesars Pizza (10.87%), and Adrian Tropical (10.87%). This indicates that customers who visit Krispy Kreme also frequent these fast-food chains, suggesting shared customer segments and potential areas for competitive focus.
Understanding traffic patterns informs staffing, inventory management, and promotional timing, optimizing resource allocation.
Krispy Kreme experiences peak traffic between 10 AM and 7 PM, with the highest workload around 12 PM to 6 PM. Traffic is minimal between midnight and 6 AM. This data suggests that Krispy Kreme should focus its resources during peak hours to maximize efficiency and customer satisfaction.
Analyzing consumer segments allows for targeted marketing, tailored product development, and enhanced customer engagement strategies.
Women are overrepresented among Krispy Kreme consumers (Affinity Index: 116), indicating high affinity. Men are underrepresented (Affinity Index: 92). Gen X consumers are highly overrepresented (Affinity Index: 173), while Gen Y consumers are slightly underrepresented (Affinity Index: 91). This suggests marketing should focus on women and Gen X to leverage their existing engagement.