Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Komagene is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Komagene performance in the Turkey and how they change over time
See what factors influence Komagene performance in the Turkey and how they change over time
Available by subscription
Available by subscription
An analysis of Komagene' competitors in the Turkey
An analysis of Komagene' competitors in the Turkey
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the Cafe & Restaurants industry.
Komagene, with a market performance percentile of 99 in Turkey, is a leading brand in the Cafe & Restaurants industry. This top 1% position signifies a strong market presence and high customer preference compared to peers like Domino's Pizza, Kahve Dünyası, BigChefs, Sosyal Tesisleri, Quick China and Viyana kahvesi, who share the same leading position.
Customer satisfaction (CSAT) indicates loyalty and brand perception, directly impacting revenue and growth in the competitive Cafe & Restaurants sector.
Komagene's overall customer satisfaction is at 60%, a 4.6 percentage point increase year-over-year. The Southeastern Anatolia Region shows the highest CSAT at 80%, while the Aegean Region saw a slight decrease. This mixed regional performance suggests the need for targeted strategies to improve satisfaction levels across all areas, especially in the Aegean Region.
Average check (revenue per transaction) reflects customer spending habits and pricing effectiveness in the Cafe & Restaurants market.
Komagene's overall average check is 206.1 TRY, a 43.3% increase year-over-year. The Southeastern Anatolia Region has the highest average check at 276.8 TRY. This suggests strong revenue generation per transaction, indicating potential for further growth by optimizing pricing and offerings across different regions.
Outlet count indicates brand reach and market penetration in the Cafe & Restaurants industry. It reflects expansion strategy and operational success.
Komagene has the most outlets in the Central Anatolia Region (655), followed by the Marmara Region (627). This distribution highlights key areas of operation, with potential for expansion in regions with fewer outlets like Southeastern and Eastern Anatolia.
Competitor analysis reveals key rivals and customer preferences, guiding strategic positioning in the competitive Cafe & Restaurants sector.
Komagene's top competitors based on cross-visitation are Köfteci Yusuf (9.21%), Burger King (3.88%), Starbucks (3.81%), McDonald's (3.53%), and Domino's Pizza (2.70%). This indicates a significant overlap in customer base with Köfteci Yusuf, suggesting opportunities for Komagene to differentiate itself and attract more customers from these competitors.
Traffic workload reveals peak operational times, enabling efficient staffing and resource allocation to maximize customer service quality.
Komagene experiences peak traffic workload between 15:00 and 22:00, with the highest workload occurring at 17:00 (52.40%). This data suggests the need for optimized staffing and resource allocation during these peak hours to ensure customer satisfaction.
Understanding consumer segments by gender and generation enables targeted marketing, enhances relevance, and strengthens brand resonance.
Komagene's consumer base shows high affinity among men (116 index) and Gen X (119 index), and Gen Z (151 index), suggesting over-representation. In contrast, women (64 index) and Gen Y (68 index) are under-represented, indicating potential for targeted campaigns to increase engagement within these segments.