Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence KFC performance in the Nigeria and how they change over time
See what factors influence KFC performance in the Nigeria and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the Nigeria
An analysis of KFC' competitors in the Nigeria
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC in Nigeria holds a leading position with a 99th percentile Market Performance. This indicates a strong market presence, with performance peers including Yellow Chilli, Calabar Aroma Abuja Restaurant, RSVP restaurant, Kilimanjaro Restaurant, The Place Restaurant, and Cilantro.
Customer Satisfaction reflects brand perception, impacting loyalty and growth. High CSAT scores correlate with positive word-of-mouth and repeat business.
KFC's Customer Satisfaction (CSAT) in Nigeria is 77%, up 8.8 percentage points year-over-year. Oyo State leads with 88%, followed by Federal Capital Territory (85%) and Lagos State (73%). CSAT shows an upward trend from April to June 2025.
Average Check reveals spending habits, reflecting menu pricing, customer affluence, and promotional effectiveness.
KFC's overall Average Check in Nigeria is 14.5K NGN, a 32.7% increase year-over-year. Oyo State has the highest average check at 17.8K NGN. Average check values show fluctuation across the observed months.
Number of Outlets indicates market reach, distribution strength, and brand accessibility, affecting customer convenience and sales volume.
KFC has a significant presence in Nigeria, with the highest number of outlets in Lagos State (21). Federal Capital Territory has 6 outlets, while Oyo State has 3. Other states have fewer outlets, indicating varied regional focus.
Identifying key competitors helps refine strategies, understand market dynamics, and capture untapped opportunities.
KFC's top competitors in Nigeria, based on customer cross-visitation, are Chicken Republic (13.64%), Burger King (7.95%), Domino's Pizza (6.82%), The Place Restaurant (5.68%), and Mega Chicken (3.41%). These brands share KFC's customer base.
Analyzing traffic workload by hours optimizes staffing, inventory, and marketing efforts for peak demand and customer experience.
KFC in Nigeria experiences peak traffic between 11:00 AM and 7:00 PM, with the highest workload around 4:00-6:00 PM (59.05%-59.46%). Traffic is minimal during early morning hours, reflecting typical restaurant operational hours.
Understanding consumer segments helps tailor marketing, enhance engagement, and improve relevance, driving brand preference.
KFC's consumer base in Nigeria shows a high affinity among women (98%) and men (101%). There is a very high affinity with Generation Y (190%), suggesting targeted marketing towards this group would be most effective.